The Immortelle Divine animation runs until September 28 and focuses on the product’s upgraded formula
L’Occitane Travel Retail has unveiled a new animation at Mova Mall in Haikou, Hainan, to drive traveler awareness of the Immortelle Divine collection by L’Occitane en Provence. Located on Level L, the animation runs until September 28 and focuses on the product’s upgraded formula – a powerful and highly effective blend that incorporates the essential oil of the unique Immortelle flower as its star ingredient.
Estelle de Bure, Managing Director of Group L’Occitane Global Travel Retail, said, "As traveler demand for prestige beauty in travel retail soars to new heights, our animation emerges as an invitation for beauty aficionados to embark on a rediscovery of elevated skincare education and experience. At the activation, the rejuvenating potential of Immortelle unfolds, allowing travelers to explore the transformative potency inherent in Immortelle Divine Youth Cream by L’Occitane en Provence, and other products in the subline. With our dedication to creating skincare rooted in science, we continue our journey of crafting formulations with enriched efficacies, echoing our mission to positively impact people and nature."
Dorothy Liu, China Duty Free Group Deputy General Manager of Perfume and Cosmetics Department, added, "We are thrilled to strengthen our partnership with L’Occitane Travel Retail through this prestige beauty experience for shoppers in Hainan. The captivating Immortelle Divine Youth Cream animation perfectly encapsulates our shared vision, bringing forth an educational journey that melds luxury beauty, innovation and opulence. We hope travelers feel a renewed sense of indulgence and rejuvenation after experiencing the activation, as this truly embodies the unique essence of luxury that we strive to offer at China Duty Free Group."
Inspired by the Immortelle Divine Youth Cream's iconic golden packaging, the animation has a color theme of opulent gold, set against a backdrop of pristine white tables and shelves, and complemented by wooden flooring. An information wall educates shoppers on the efficacy of the cream, which boosts collagen production by 300%, smooths 19% of facial wrinkles, and improves skin firmness by 58%. The information wall guides shoppers toward a consultation area, where beauty ambassadors (BAs) explain the science and innovation behind the products, and underline their numerous benefits.
Utilizing the advanced Beauty Eye Skin Diagnosis Machine, BAs also offer personalized consultations to consumers, suggesting the most suitable products and routines tailored to their unique needs. At the end of their journey, travelers can customize their purchases through personalized engraving, and each receives a reward card offering a chance to win hero product samples.
Immortelle Divine Youth Cream offers anti-aging benefits, antioxidant defense and enriched skin radiance. The product tackles seven key aging signs, including spots, wrinkles, unevenness, and more. In recent clinical trials at the brand’s own laboratories, the reformulated product was shown to be more efficacious than Vitamin C in limiting age-related skin pigmentation and therefore diminishing age spots, thanks to Immortelle Super Extract, a natural and effective alternative to retinol. Furthermore, Super Extract strengthens the structure of the skin by stimulating collagen production, and smooths lines and wrinkles. Other winning ingredients include Immortelle Essential Oil, a powerful natural antioxidant with twice the efficacy of Vitamin E, which helps protect against the damaging effects of free radicals. Additionally, Immortelle Oily Extract nourishes the skin with essential fatty acids such as Omega-6 and Omega-9. Finally, Immortelle Aqueous Extract acts as an antioxidant, protecting the skin by providing polyphenols, plant-derived micronutrients.
Additionally, in line with L’Occitane’s commitment to the environment and minimizing its ecological footprint, the cream is packaged in 40% recycled glass, with its cello-wrapping eliminated. Forming a lineup of comprehensive head-to-toe care, L’Occitane en Provence has introduced Shea Neck Cream, Body Balm and Youth Hand Cream to the Immortelle range.
