​L’Occitane Group to showcase travel retail brand portfolio at TFWA Cannes

L’Occitane Travel Retail will also take the opportunity to underline that it is now a certified B Corporation

L’Occitane Group will have a multi-brand presence at the upcoming TFWA World Exhibition & Conference in Cannes. In addition to L’Occitane en Provence, Group brands Elemis, Grown Alchemist, Erborian, Sol de Janeiro, Melvita and L’Occitane au Brésil will also be featured at the event.

While unveiling a selection of the newly integrated brands’ best-selling travel retail products, L’Occitane Travel Retail will also take the opportunity to underline that it is now a certified B Corporation. This is a milestone that builds on the Group’s ongoing commitment to creating positive change by empowering communities it invests in, protecting biodiversity, reducing waste and mitigating climate change. With certification, the Group joins a global community of like-minded businesses that share a collective vision of creating an inclusive, equitable and regenerative economy to be a force for good in the world.

This year, L’Occitane Group will have an impactful, enhanced 200-square-meter space that will include a Sol de Janeiro branded Bum Bum bar on its terrace and feature individual brand highlights about forthcoming products and innovations. To emphasize its core message on recycling and reducing waste, the minimalist, nature themed L’Occitane Group booth will feature a leafy olive tree on its terrace.

L’Occitane en Provence news will focus on a dynamic new brand awareness campaign which in a first wave is being rolled out at 13 airports in France, UK, China, Brazil, and the USA. The initiative includes outdoor and digital activations in key airports combined with a domestic market campaign. With a focus on people, products and sensations, the campaign will highlight gifting and the brand’s Immortelle Divine innovations. Meanwhile, the brand will also shine a spotlight on the launch of its reformulated, iconic Immortelle Divine Cream that in new scientific research is shown to diminish age spots.

Sol de Janeiro launched in travel retail earlier. One of the fastest growing skincare brands in North America, the first wave of its campaign is currently being rolled out in France, UK, Spain, Greece and Turkey with dynamic activations in nine airports. The second wave of the campaign will be unveiled to coincide with the December holiday period in Europe, APAC, and the Middle East.

Mona L’Hostis, L’Occitane Group Head of Marketing Global Travel Retail, said, "It is always such a pleasure to participate in the TFWA annual global summit and this year we have so much exciting news to share, especially the amazing results from the roll-out of our new brands. In addition to highlighting many of our forthcoming travel retail innovations and campaigns, the event will afford us an excellent opportunity to underscore our core message regarding sustainability, with the announcement that our Group has become a certified B Corporation."

L’Occitane en Provence was recently recognized as one of the most committed brands in the fight against plastics in the 2021 progress report on the New Plastics Economy Global Commitment by the Ellen MacArthur Foundation. The L’Occitane Group has pledged that by 2025, all of its plastic bottles will be manufactured from 100 per cent recycled materials.

As a leading exponent of sustainability within the Travel Retail industry, the L’Occitane Group continuously strives to support the sector with open-source sharing, and by adopting a proactive, eco-friendly stance in terms of products, packaging, and commitment to reducing waste, protecting and regenerating biodiversity and reducing its environmental and carbon footprint.