L'OCCITANE brand Sol de Janeiro wins big at TRBusiness Awards in Cannes

Sol de Janeiro was awarded the top award for its best-selling Brazilian Bum Bum Cream in the category of Best Skincare, Haircare, Bath & Body Product (under €40) 2023. It also won the Best Overall Product 2023 Award.

L’OCCITANE Group has announced that its Brazilian-inspired premium beauty brand, Sol de Janeiro, has scooped two wins at the TRBusiness Travel Retail Awards. The prestigious awards were presented at a ceremony at Hôtel Martinez during the TFWA World Exhibition and Conference in Cannes, which ran from October 1-5, 2023.

Now, in its sixth year, the consumer-voted annual awards show is dedicated to the travel retail industry and were inaugurated by TRBusiness in partnership with m1nd-set.

The awards are assessed by 5,000 consumer judges sourced from m1nd-set’s database of international traveling consumers, as well as a panel of influencers with a combined following of more than one million.

Sol de Janeiro was awarded the top award for its best-selling Brazilian Bum Bum Cream in the category of Best Skincare, Haircare, Bath & Body Product (under €40) 2023. It also won the Best Overall Product 2023 Award. One tub of the best-selling body moisturizer, whose key ingredient is Guaraná extract, is sold every eight seconds.

With its impactful motto: "Love it. Flaunt it. You’ve got it.", Sol de Janeiro was born of an authentic and joyful Brazilian philosophy that celebrates diversity, body positivity and inclusivity. Beloved by multi-generational global consumers, especially millennials and Gen Z shoppers, the brand has fast garnered a loyal and devoted fan base with its highly effective body care products, and vibrant and colorful viral presence. All of the brand’s nutrient-rich products combine sustainably sourced ingredients from the lush, natural and diverse landscape of Brazil with clinically proven technologies that deliver results. It is one of the fastest-growing, award-winning skincare brands in North America.

[L-R] Marion Amirouche, Brand Manager, Sol de Janeiro Travel Retail, and Mona L'Hostis, Head of Global Travel Retail Marketing, L'OCCITANE Group at the TRBusiness Awards

Upon receiving the award, Mona L’Hostis, Head of Global Travel Retail Marketing at L’OCCITANE Group, said, "We are honoured to have received these fantastic awards for Sol de Janeiro’s bestselling Brazilian Bum Bum Cream. Consumer recognition of the brand at airports bears testimony to our continuous efforts to push the boundaries in travel retail with innovative, disruptive, and dynamic global pop-up campaigns and activations. We have been bowled over by the success of the roll out of Sol de Janeiro in travel retail this year and its growing following among Gen Z and Millennial travellers at airports worldwide."

At this year’s TFWA World Exhibition & Conference in Cannes, L’OCCITANE Group once again showcased its multi-brand portfolio. In addition to L’OCCITANE en Provence, brands ELEMIS, Grown Alchemist, Erborian, Sol de Janeiro, Melvita and L’OCCITANE au Brésil were also featured.

While unveiling a selection of the newly integrated brands’ best-selling travel retail products, L’OCCITANE Travel Retail also took the opportunity to underline its newly achieved B CorpTM certification. This is an exciting milestone that builds on the Group’s ongoing commitment to creating positive change by empowering communities it invests in, protecting biodiversity, reducing waste and mitigating climate change. With certification, the Group joins a global community of like-minded businesses that share a collective vision of creating an inclusive, equitable and regenerative economy to be a force for good in the world.

As a leading exponent of sustainability within the travel retail industry, the L’OCCITANE Group continuously strives to support the sector with open-source sharing, and by adopting a proactive, eco- friendly stance in terms of products, packaging and commitment to reducing waste, protecting and regenerating biodiversity and reducing its environmental and carbon footprint.