LEX by Nemiroff is set to feature in global travel retail with Gebr. Heinemann
Ultra-premium vodka for LEX by Nemiroff is now available globally through a partnership with Gebr. Heinemann.
As of Q2 2025, LEX by Nemiroff (1-liter bottle) has joined Gebr. Heinemann’s global assortment, marking a powerful milestone in Nemiroff’s international growth strategy and a major step in positioning Ukrainian ultra-premium vodka on the world stage. The listing spans Gebr. Heinemann-operated locations worldwide, with strong early visibility in Germany, Poland, Lithuania, Bulgaria, Azerbaijan, Romania, and Turkey.
This landmark collaboration kicked off in style with a premium pop-up tasting experience at Hamburg Airport, Gebr. Heinemann’s hub city. The activation immersed travelers in the world of LEX, setting the tone for a series of high-impact engagements planned for the months ahead.
In April and May, LEX by Nemiroff is also featured at two prominent tasting bars in Düsseldorf Airport. But the journey doesn’t stop there. Looking ahead to the height of the travel season, August to September, LEX by Nemiroff will elevate its presence at Munich Airport (Terminal 2 Schengen, Non-Schengen, and Satellite T2 Non-Schengen Shops), just in time for Oktoberfest – a time when Munich welcomes millions of international visitors.
A new perspective on vodka: LEX by Nemiroff is described as a "masterpiece, a symbol of heritage, resilience and refined taste"
The brand will offer exclusive tasting experiences tailored for global connoisseurs arriving in the Bavarian capital, showcasing Ukrainian craftsmanship at its finest.
The momentum continues with further brand activations planned throughout 2025 and early 2026 across Vienna, Baku, Almaty, and Istanbul, culminating in a flagship tasting pop-up at Frankfurt Airport in February and March 2026.
Yuriy Sorochynskiy, CEO of Nemiroff, said, “This partnership with Gebr. Heinemann is more than a listing – it’s a gateway to the world for LEX by Nemiroff. It embodies our relentless ambition to bring Ukrainian excellence to the global stage. LEX is our masterpiece, a symbol of heritage, resilience, and refined taste. And now, travelers across the globe can discover its spirit.”
Manuel Schilling, Head of Buying Spirits at Gebr. Heinemann, added, “We are proud to welcome LEX by Nemiroff to our global assortment, a brand that combines bold innovation with authentic craftsmanship. This collaboration stands as a testament to what strong partnerships can achieve: bringing exceptional products to international travelers and creating meaningful brand experiences along the way. Together with Nemiroff, we look forward to shaping a premium vodka presence in travel retail that is as distinctive as the product itself.”
