The new campaign encourages consumers to unbox the holidays and indulge in gifts curated by DFS
Leading luxury travel retailer DFS Group has unwrapped its highly anticipated annual holiday campaign, “Let The Party Begin”, across its global locations.
Running from now until December 31, 2023, the campaign promises a sensory feast filled with surprises and indulgences across DFS’ stores worldwide and online at DFS.com. Shoppers will discover galleries of luxurious gifts, activations and dazzling experiences around every corner.
“Let The Party Begin” will run until December 31
DFS encourages consumers to “embrace the euphoria of the DFS holiday season as you unbox endless surprises during this merry occasion”. With an exclusive range of beauty, fragrance, and fashion products at DFS stores, customers can select from a world of curated luxury for the perfect gift to delight someone, while raising a toast to the New Year with the ultimate indulgence for themselves.
DFS is offering festive blessings that keep on giving to its DFS CIRCLE members across Hong Kong and Macau from November 17 to December 31 by member-exclusive offers for early holiday shopping. Exciting brand offers from Estée Lauder, Jo Malone London and more are also exclusively available for members in participating locations worldwide.
Activations at DFS locations include photo opportunities with Santa, personalized services from esteemed brands, and indulgent tastings tailored to discerning palates. Hong Kong and Okinawa stores will dazzle patrons with exclusive flash mob performances showcasing the finest in fashion and design. In Hong Kong and Macau, digital scratch cards offer an opportunity to win substantial prizes up to HK$28,888 (US$3,705). No matter the location, DFS ensures celebrations are elevated with luxury elements integrated throughout the store environment and exclusive programing.
Not to be missed in the DFS stores is the towering Christmas tree completely built out of round gift boxes that open to feature luxurious shoes, bags and beauty products. To provide customers with a stress-free shopping experience during the Christmas rush, selected DFS stores has set up convenient gift-wrapping stations that will ensure you give elegantly wrapped gifts of love and surprises to your family and friends.
