Introducing Lancôme's ‘Rose Agora’ at JFK-T1, “where beauty meets innovation, and luxury knows no bounds”
L’Oréal Travel Retail Americas is encouraging traveling consumers to step into the world of Lancôme's ‘Rose Agora’ at JFK-T1, “where beauty meets innovation, and luxury knows no bounds”.
Julia Seve, CEO L’Oréal Travel Retail Americas, said, “As we open the doors to the new Lancôme Rose Agora flagship of in JFK T1, first in the Americas, we confirm that our dedication to excellence is showcased here. We are proud to do so in collaboration with International Shops, our long-term partner who shares our vision and commitment to offer the best of beauty for all travelers.”
‘Rose Agora’ at JFK-T1 is said to mark a significant milestone as the first-ever Agora Concept airport installation in the Americas, creating a “seamless customer journey through an immersive and engaging environment”.
Scott Halpern, Co-CEO International Shoppes, commented, “International Shoppes and L’Oréal continue to have a great partnership. When Lancôme approached us to move and renovate their boutique at JFK's Terminal 1, we knew they would be building something special. As the first duty free operation in the Americas to showcase Lancôme's innovative ‘Rose Agora’ concept, together we are bringing an exciting addition to our store. The design and materials used by Lancôme have truly elevated the customer experience. The numbers so far have been fantastic.”
Introducing Lancôme's ‘Rose Agora’ at JFK-T1, “where beauty meets innovation, and luxury knows no bounds”
The 'Rose Agora' concept features integrated digital screens, which introduce Lancôme's campaigns, showcase product selections, and highlight top products. These screens guide travelers through Lancôme space seamlessly.
Martin Ortiz de Rozas, Brand General Manager for Travel Retail Americas, added, “Our new Rose Agora flagship was built to elevate our traveler’s experience. Offering a journey of discovery into our three categories and presenting an uplifted beauty routine proven by science and powered by beauty tech. With a personalized service that greets all travelers to our positive stories and emotions”.
Travelers will be able to benefit from a range of travel-adapted services such as diagnosing their skin with E-skin expert, finding their perfect foundation match through Shade finder or ensuring they depart with a radiant glow with Pro radiance booster.
The makeup experience at ‘Rose Agora’ offers a self-shoppable adventure. Visitors not only shop but engage with Lancôme's beauty products, ensuring a unique and resonant connection to their individual style and preferences. An inviting ‘Experience Table’ invites customers to immerse themselves in Lancôme's diverse fragrance offerings. This sensory journey allows travelers to explore scents like La Vie Est Belle and Idole, creating a connection between fragrance and memory.
‘Rose Agora’ highlights Lancôme's premium Absolue collection, where discerning customers can experience the products and receive a personalized consultation from brand advisors with exclusive beauty tech services, further enhancing the brand's premium luxury experience.
According to L’Oréal Travel Retail Americas, Lancôme's ‘Rose Agora’ at JFK-T1 “redefines the travel retail experience, blending beauty, technology, and sustainability through refillable products”.
