The Absolue pop-up store presents the brand’s new, rose-themed Rose Agora concept
Lancôme Travel Retail Asia Pacific has opened its first Absolue pop-up store in Korea Travel Retail at the Hyundai COEX Mall. Travelers have the chance to become immersed in the world of Absolue and experience premium services, as well as artistic craftsmanship, until the end of this year.
The Absolue shop presents the brand’s new, rose-themed Rose Agora concept, which features the work of renowned French artist Richard Orlinski.
Upon entering the store, consumers are invited to sample the full Absolue range; including hero skincare products Absolue Soft Cream and Absolue UV Protection. Visitors can also extend their premium routine with Absolue’s skincare-infused makeup line that works to transform skin to reveal its youthful glow.
Showcasing the first-ever Beauty Tech device in Korea Travel Retail, visitors are invited to experience Lancôme's most advanced skin diagnosis tool, the Lancôme Skin Screen at the shop. Lancôme Skin Screen provides exclusive skin-diagnosis and scoring based on over 13 parameters powered by two decades of research and cutting-edge AI algorithms.
Guests can experience Lancôme’s exclusive breakthrough feature, Projective Ageing, which allows consumers to “envision the future of their skin and target the next step of their skin journey.” Beauty advisors are on-site to recommend personalized skincare regimens.
“As a leader of the premium beauty market, Lancôme continues to innovate the luxury beauty experience, elevating with service and craftsmanship. The Absolue campaign is another milestone of creating and enhancing premium beauty to meet the desires and aspirations of our travelers in Asia Pacific. This luxurious and extraordinary Absolue takeover would not have been possible without the support of Hyundai Department Store Duty Free Co,” says Linda Wang, General Manager of Lancôme Travel Retail Asia Pacific.
