Lagardère Travel Retail debuts first ROOTS café at Dubai International Airport
Rooted in the ethos of “unfiltered goodness,” ROOTS is designed for the modern traveler seeking nourishment, simplicity, and sustainability
Lagardère Travel Retail UAE has launched ROOTS, a new health-focused café concept, at Dubai International (DXB).
Under the ethos of “unfiltered goodness” and designed for the modern traveler, ROOTS offers wholesome nourishment in a relaxed and contemporary space.
Inspired by Nordic design and a commitment to simplicity, vitality, and sustainability, the ROOTS menu is focused on fresh, honest ingredients. At its core is a selection of artisan sandwiches and smørrebrød - Open-faced bites blending Eastern and Western flavors for global appeal. Signature options include the Spice Route, infused with sub-continental spices, the Early Riser a modern interpretation of the classic egg, turkey ham, and cheese and the vegetarian Verdure with grilled Mediterranean vegetables.
The offer is complemented by a sweet selection of globally inspired pastries and cookies, featuring trending flavors such as pistachio, cardamom, and ube, alongside a variety of wholesome breakfast pots. ROOTS also serves a wide range of cold-pressed juices, nutrient-rich smoothies made with ingredients such as nuts, dates, whey protein, matcha, and spirulina, as well as organic specialty coffee and tea.
Vadim Motlik CEO of Lagardère Travel Retail UAE, commented, “With ROOTS, we wanted to offer travelers at DXB a healthy, nourishing alternative to the traditional airport food experience.
“ROOTS offers a light, wholesome menu designed to energize and sustain travelers. The space itself is inspired by Scandinavian simplicity – featuring light woods, terracotta accents, and inviting seating that caters to both relaxed dining and quick, on-the-go meals. Sustainability was a guiding principle from the start, reflected in choices like sourcing over 50% of our produce locally, using cage-free organic eggs, and maintaining our commitment to 100% eco-friendly packaging.”
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John Rogers, Director of Commercial Operations at Dubai Airports, added, “At DXB, dining is considered an integral part of the travel experience. Every concept we introduce is thoughtfully selected to reflect the ever-evolving preferences and expectations of our diverse and global guest base. ROOTS brings a fresh, vibrant energy to our offering, aligned with a growing interest in food that feels nourishing, purposeful, and well-crafted.”
