King of Reach by B&S to highlight ongoing brand partnerships at this year's TFWA WE

KingofReach.com is a central hub for King of Reach by B&S’ global operations, offering access to a broad portfolio of consumer brands across categories.

King of Reach by B&S supplies airlines, border shops, ferries, airport outlets, military, cruise operators and ship chandlers. It has regional teams, offices and warehouses in Singapore, Dubai, the Netherlands, the Nordics, Montevideo and Miami, creating a strong global footprint. The regional teams help brands adapt to local market requirements, while ensuring compliance with each market's legislation, logistics standards and customer needs. Facilities include temperature-controlled storage to safeguard product integrity.

KingofReach.com functions as both a distribution hub and an online resource for brand content, allowing partners to track and trace their orders and access business development updates and relevant logistics and legal documents. The platform has also been recognized as a finalist at this year's DFNI Frontier Awards.

At the upcoming TFWA World Exhibition (29 September-2 October), King of Reach by B&S will highlight ongoing brand partnerships with beverage brands Glendalough and Más+ by Messi, and with confectionery companies, such as Mars Wrigley, Haribo and Hershey's.

According to King of Reach by B&S, brands integrated onto the KingofReach.com platform have recorded stronger market performance. In addition, existing and new partners will be introduced to a renewed marketing growth program designed to accelerate growth through the digital services KingofReach.com has to offer.

King of Reach by B&S’ Global Sales Director Duty Free & Travel Retail, Joris Broekmans comments, "King of Reach by B&S is delighted that the success of our existing brand partnerships and regional set up combined with our digital ecosystem enables new partners to join our growth journey.

"Our regional focus has been specifically introduced to develop growth and knowledge in regions allowing King of Reach by B&S to deliver best-in-class route to market consistent product availability, benefitting all parties from brand owners, distributors, to most importantly our customers."