ITRC and Aditek seal new contract with aRcj Distribution (UK) and MiLi (China)

International & Travel Retail Consultants (ITRC) and Aditek Distribution have facilitated a new partnership between aRcj Distribution Limited (UK) and MiLi (China).

The agreement grants aRcj Distribution rights to distribute MiLi-branded smart tracking devices across the UK, Brazil, and select Global Travel Retail markets.

This collaboration brings together four complementary forces: MiLi’s expertise in innovative consumer-tech design and manufacturing, aRcj’s established international distribution network, Aditek’s logistics and product-development support, and ITRC’s strategic leadership in building global brand partnerships worldwide.

MiLi fully supports this partnership and the joint efforts of Aditek, ITRC, and aRcj to introduce its newest tracking innovations to consumers across key global markets.

A Global Partnership with Local Strength

MiLi, founded in 2003, is a technology brand specializing in smart tracking and mobile-lifestyle products designed to help consumers stay connected to their essentials. Its product range includes compact Bluetooth tracking devices compatible with Apple Find My and Android Find Hub, offering high performance, sleek design, and broad appeal for lifestyle and travel-retail markets worldwide.

aRcj Distribution Limited, headquartered in the United Kingdom, specializes in sourcing, logistics, and international brand distribution. With operational reach across the UK and Brazil, aRcj provides full-service solutions from import management to retail execution – capabilities that make it ideally positioned to represent MiLi’s smart-tracking product lines in these key markets and select GTR channels.

“This is a game-changer for the Bluetooth tracker market,” said Harry Zhu, CEO at MiLi. “For the first time, users don’t have to worry about which tracking system their device supports. MiTag Duo works with both Apple Find My and Android Find Hub, offering a simple, seamless experience for everyone.”

Rob Penn, Managing Director of aRcj Distribution Limited, added, “We’re very excited to partner with MiLi to introduce their category-leading smart tracking devices across our core markets. This partnership combines MiLi’s innovative technology with aRcj’s market knowledge and distribution strength, and we’re confident that the brand will find great success in both domestic and travel-retail environments.”

John Stefanou, Managing Director of Aditek Distribution, commented, “MiLi has built an impressive global reputation for quality and innovation in connected technology. By joining forces with aRcj and ITRC, we are well-positioned to expand MiLi’s presence into key markets where consumers value smart and reliable travel tech solutions. It’s a great example of how strategic collaboration can drive growth for everyone involved.”

Rob Robertaccio, President of International & Travel Retail Consultants (ITRC), concluded, “This agreement represents what ITRC does best – connecting innovative brands with capable distribution partners to build sustainable growth through global partnerships. aRcj, MiLi, and Aditek each bring distinct strengths to the table, and together they form a powerful alliance for the expansion of smart tracking technology in select GTR markets.”