Italian Wine Brands to spotlight VOGA Italia at TFWA Cannes

With its vibrant, design-forward offerings, Italian Wine Brands (IWB) will showcase one of its most iconic brands, VOGA Italia, at this year's event. IWB will be located at Green Village, Stand L56.

VOGA Italia leads the way in redefining how travelers experience and enjoy Italian wine, transforming a simple glass into a symbol of lifestyle, elegance and celebration. With its sleek bottle and cosmopolitan appeal, VOGA Italia is made for those who live and travel with flair and who want to carry the aperitivo spirit wherever they go.

In Italy, aperitivo isn’t just a trend, it’s a ritual of connection, flavor and lifestyle. Now this beloved tradition is crossing borders, as VOGA Italia invites travelers, whether flying out, cruising in or browsing duty free to enjoy a taste of that ritual, anywhere, anytime, with two distinct and elegant expressions.

Visitors to the stand will have the opportunity to sample VOGA Prosecco DOC Brut, bubbly, celebratory, ideal for toasts and social moments and VOGA Prosecco DOC Still, smooth, light, and refreshing, perfect for a seaside lunch or sunset sip. The dual offering of Spumante and Still ensures that every traveler can find their perfect Prosecco match.

Also at the show, IWB will share its playful and stylish campaign, How do you Prosecco?, which encourages travelers to embrace the Italian art of aperitivo on their own terms. Whether Sparkling or Still, paired with Mediterranean bites, shared at golden hour or offered as a thoughtful gift, VOGA Italia turns every moment into a lifestyle statement. Through curated activations, tastings and eye-catching in-store presence, IWB is bringing the essence of Italian living into the heart of global travel.

“IWB continues to expand its presence in global travel etail, with a strong focus on delivering high-quality Italian wines to international consumers on the move,” says Esteban Garcia Pascual, Duty Free & Travel Retail Manager at Italian Wine Brands. “The business has shown consistent growth, bolstered by successful participation at key industry events such as TFWA in Cannes and Singapore.”

“In today’s travel retail world, wine is more than just a product, it is an invitation to taste a place and its culture. For IWB, airports, cruises and duty free stores are ideal stages to showcase the charm of Italy, offering travelers carefully curated moments of pleasure, wrapped in Italian style. Italy is globally renowned for its wine culture and IWB proudly stands as a leading ambassador.

“Voga Italia is a global toast to Italian innovation. With innovation, iconic design and a deep understanding of evolving consumer tastes, IWB is redefining how the world experiences Italian wine. With VOGA Italia leading the way in travel retail and duty free and with a powerful strategy built around the aperitivo moment, IWB is inspiring a global audience to drink and live in style.”