Henkell Freixenet eyes growth in Asia, the Americas, Middle East; presents new product innovations in Cannes

Henkell Freixenet, the world's leading supplier of sparkling wine, will be showcasing new product innovations and its portfolio of globally successful prosecco, cava, sparkling wine, Crémant and Champagne brands at this year’s TFWA World Exhibition & Conference in Cannes.

From September 28 to October 2, Henkell Freixenet will present its expanded range focusing on its global icons Mionetto and Freixenet at a newly designed booth in Blue Village, F11.

Following a strong start to the first half of the year, the sparkling wine market leader is intensifying its efforts in the prosecco and alcohol-free category. The company is aiming for growth by emphasizing premiumization as it continues to expand its portfolio in the global travel retail channel.

Henkell Freixenet continues to identify Europe as the strongest region for global travel retail (GTR), achieving significant growth in 2025 by focusing on strategic brands Mionetto and Freixenet.

The company is also ambitiously expanding its presence in Asia, the Americas and Middle East. Mionetto, a well-known and important brand in the GTR wines category, holds great potential for growth in the travel retail channel, further pushing the category by offering travelers a taste of the well-known Mionetto orange around the globe.

“The Mionetto orange wave is set to arrive in Cannes and will further spread throughout this and next year – starting at some key airports with amazing activations across the globe in 2026,” says Ramon Olive, Head of Sales GTR at Henkell Freixenet.

In line with the global trend towards alcohol-free alternatives in GTR, Henkell Freixenet also sets strategic focus on its prestigious portfolio including the new Freixenet alcohol-free diamond range – two sparkling wines and two still wines – with its iconic packaging on the diamond bottle.

“2026 will offer even greater opportunities for our iconic global brands to grow and evolve. By leveraging and shaping sector trends such as prosecco, premiumization, Crémant, low- and no-alcohol as well as the Aperitivo moments, we see significant potential with the latest novelties from our global brands. These include the Mionetto Aperitivo Kit for GTR and our new alcohol-free offerings from the Freixenet wine range, aimed at driving further growth.

“At Cannes, we look forward to reconnecting with key stakeholders to strengthen our presence and to share insights and challenges,” says Olive.

Celebrating Spain & Canary Islands

A special activation in GTR is planned to celebrate the year’s end with Freixenet at Barcelona Airport in collaboration with Avolta, which will welcome passengers to celebrate the festive season. An additional activation is planned in Gran Canaria (Canary Islands) for October 2025 until January 2026. Having a strong presence in the Canary Islands, Freixenet will be welcoming travelers on their way to the isle of Gran Canaria for holidays during the high season in the region – including a unique tasting of Freixenet products.

Mionetto: Orange wave spreads from Cannes

With the aim of being the protagonist of the spritz category, Mionetto crafted Mionetto Aperitivo in both alcoholic and non-alcoholic versions. The Mionetto Aperitivo Kit is already a success story for GTR customers. Following its launch in 2023, the product experienced remarkable success and dynamic growth, with Poland, France, Germany and the USA emerging as key markets.

The secret of its success lies in its versatility, allowing consumers the freedom to create their own spritz ritual – whether with alcohol, low-alcohol, or no-alcohol. An exclusive Italian and original Mionetto 100% natural flavors recipe based on citrus fruits and selected botanicals. Different but harmonious flavors that help draw its exclusive character and that combined with our prosecco, give all the pleasure of a perfect Mionetto Spritz. Moreover, Mionetto Aperitivo Alcohol Free mixed with Mionetto 0.0% Sparkling Alcohol Free, delivers all the pleasure of a light spritz, ideal to be enjoyed anytime and anywhere.

Mionetto Aperitivo TR exclusive

Mionetto will offer a Mionetto Aperitivo combo package which will include the Mionetto Prosecco and Mionetto Aperitivo for the perfect spritz experience. During the fair, visitors will be able to enjoy the Mionetto Orange Spritz variations at the booth.

Freixenet: launching alcohol-free diamond bottle

In response to the growing consumer demand for health and moderation, Freixenet has announced the launch of a premium alcohol-free sparkling and still wine range for the GTR channel – not only to be present on the shelves but also to be served on flights and major cruise lines.

The innovation will launch in the brand’s iconic diamond bottle design and with the new brand image. Both ranges, still and sparkling in white and rosé, will come with low sugar (below 30g/L) and low calories offer.

Blue design elements on the bottle neck and on the front label characterize the premium non-alcoholic products in the Freixenet range. Additionally, the new Freixenet Cordon Negro 0,0% is among the finalists for the Travel Retail Awards which underlines the quality of the product as well as the importance of this category.

Trend Crémant – with Gratien & Meyer

Premium Crémant brand Gratien Meyer is already present in major airports of Europe and the US further to its excellent performance in GTR. “We want to offer our business partners the possibility to join the Crémant revolution with our unique proposals in terms of assortment and activation,” Olives continues.

Being the code for “French sparkling wine made in the traditional Champagne method but outside the Champagne region,” Crémant is a style of wine that’s similar to Champagne but affordable and therefore especially attractive for everyone longing for a top premium sparkling experience. Henkell Freixenet sees great potential in this rising category and its prestigious Crémant brand Gratien & Meyer captures the trend perfectly.

Champagne Alfred Gratien: new design

After a year celebrating 160 years of excellence, Champagne Alfred Gratien unveils the new packaging for its emblematic Paradis cuvée.

Through its two cuvées Paradis Brut and Paradis Rosé, Alfred Gratien highlights its unique winemaking process and pays tribute to the magic that emanates from its century-old cellars: "La part des anges," a reference to the part of the wine that evaporates naturally from the barrel as the bottles age. Through this new identity around the Paradis cuvées, the house is working to fully express its singular style.

Elegance, refinement and authenticity are the key words guiding the development of this new visual identity. Every detail has been thought out and worked on to sublimate the Paradis cuvées that make Alfred Gratien such a singular and audacious house:

A distinctive, vibrant color: violet. Both spiritual and creative, this color – at the extreme end of the visible spectrum – symbolizes the link between the visible and th

‍