With access to over 500 luxury and premium brands, she program enables personalized customer experiences and offers experience that rewards customers for their loyalty and repeat business
Heinemann Australia has relaunched its Heinemann & Me Loyalty Program in its Sydney Airport international and forthcoming domestic airport stores, creating a seamless and more compelling retail experience for connecting passengers moving from terminal to terminal.
The Heinemann & Me Loyalty Program enables personalized customer experiences and offers experience that rewards customers for their loyalty and repeat business. With access to over 500 luxury and premium brands, customers can find everything from designer fragrances and cosmetics to fine wines and spirits.
To reintroduce the program, Heinemann has created the Heinemann & Me lounge, an engagement zone at Sydney Airport’s international terminal, to promote the benefits of membership and to sign up new members. The lounge features a claw machine with product samples and minis for travelers to try out. It will also include an area for travelers to relax and rest their feet while they wait for boarding. The relaunch is also supported by an in-airport and digital media campaign, with dedicated Heinemann & Me ambassadors.
The relaunch of the program offers travelers exclusive promotions and great offers, with new partners La Prairie Art of Beauty, Sydney Airport Carpark and Plaza Premium Lounge and more to follow coming onboard to extend special prices for members. This is in addition to a A$15 (US$13) birthday shopping voucher annually, a 5% storewide discount for new members, and the opportunity to earn points redeemable for in-store vouchers.
“The relaunch of Heinemann & Me is perfectly timed with the upcoming opening of our domestic terminal stores in Sydney Airport. The value proposition is much more compelling for domestic travelers who travel much more frequently,” comments Heinemann Australia Managing Director George Tsoukalas. “This is part of our constant drive to be a valuable travel companion for our customers and rewarding our most loyal customers.”
Heinemann & Me members are among the company’s best customers. In Australia, the average transaction value for members is 83% higher than that of non-members, and basket sizes are also 25% larger, highlighting the importance of consistent engagement with these customers and the benefits they gain through this program.
The activation zone will be live in Sydney Airport’s international terminal until the end of the year, and will be recreated in Terminals 2 and 3 once Heinemann’s stores there begin operations.
