Haleybrooke International strikes representation agreement with Strange Nature Gin

Haleybrooke International has reached an agreement to represent the fast growing Strange Nature Gin brand from New Zealand in North, Central and South America and the Caribbean for duty free and travel retail.

Strange Nature Gin has put an inventive spin on traditional gin. Going against the grain, Strange Nature is a true grape-based gin made from the spirit of New Zealand Sauvignon Blanc. This clean white spirit byproduct is then distilled with the only botanical Strange Nature needs, the one that defines gin, juniper, giving it an unexpected taste profile.

Strange Nature is a super-premium gin packaged in a beautiful bespoke bottle with a wooden closure, retailing in duty free for US$55 for the 1000ml bottle. Strange Nature has won numerous awards including being judged as the Best Contemporary Gin in the World, receiving 98/100 points at the International Wine and Spirits Competition in 2024.

Patrick Nilson, President of Haleybrooke International, said, “What got my interest was when I saw what Strange Nature Gin was able to accomplish in only a couple of years in travel Retail in Oceana and Asia Pacific with listings in 20 airports including Changi, Qatar, Sydney, Melbourne, Brisbane, Auckland working with Heinemann, Lotte, Aelia and Avolta with good activations in the airports. My job now is to do the same in The Americas”.

Rhys Julian, Strange Nature Distilling General Manager and Co-owner, added, “We are delighted to be partnering with Haleybrooke, a company with decades of experience in building brands within the duty-free channel. Their deep understanding of Duty Free in the Americas, coupled with their extensive network makes them an ideal fit for Strange Nature. At the same time we are encouraged by the popularity of New Zealand Sauvignon Blanc in the US, given our shared origins and flavor profile, it’s a natural alignment that we believe will resonate strongly with American travelers.”