Halewood Spirits delivers strong Q2 GTR performance with diverse activation program
A highlight was the activation with Avolta at London Stansted Airport, which trialled an innovative "Lift & Learn" concept that guided travelers through products on display
Halewood Artisanal Spirits is celebrating a successful second quarter in global travel retail, following an intensive period of brand activations across airports, ferries and cruise ships designed to engage travelers and build visibility for its portfolio of premium artisanal spirits.
Leading the charge were Whitley Neill Gin and Dead Man’s Fingers Rum, with the spotlight firmly on the global travel retail debut of Whitley Neill Distiller’s Cut London Dry Gin and Japanese Yuzu & White Strawberry – bold new expressions that underline the brand’s commitment to craft, flavor and discovery.
From major European airports to the high seas, Halewood delivered a vibrant mix of experiential campaigns and permanent installations, designed and built by specialist retail agency Kounter.
Key activations included partnerships with Gebr. Heinemann in Hamburg, Berlin and Düsseldorf, and with Avolta at London Gatwick, Birmingham, and Bristol. The brand also had a strong presence at Billund Airport and onboard P&O Ferries, reinforcing its reach across key traveler touchpoints.
A standout highlight was the activation with Avolta at London Stansted Airport, which trialled an innovative "Lift & Learn" concept – a tech-led experience that guided travelers through the Whitley Neill and Dead Man’s Fingers ranges in an interactive and informative way. For the first time, simple cocktail tastings were also offered to weekend travelers, sparking engagement and trial with excellent response.
In the cruise sector, Halewood marked a major milestone with the completion of a permanent visibility build onboard Arvia, in collaboration with Harding Retail – creating a long-term brand presence with high-value cruise passengers.
Further brand engagement came through Halewood’s active participation in Avolta roadshows, where over 300 retail staff were personally introduced to the latest innovations and brand stories – building advocacy and confidence at the point of sale.
“Our Q2 activity has reinforced Halewood’s position as a dynamic and responsive player in the global travel retail space,” says Eamon Prunty, Global Travel Retail Director. “From impactful new product launches to smart, experiential activations, we’re investing in the tools and partnerships that resonate with today’s traveler – while delivering real value to our retail partners across the globe.”
Looking ahead, Halewood will return to the TFWA World Exhibition in Cannes, exhibiting aboard the M/S Accama Delta in the Harbour Village. The full portfolio will be on show, including Whitley Neill Gin, Dead Man’s Fingers Rum, and the company’s extensive, multi-award-winning and unique whiskey range from across the UK and Ireland.
