
Guylian's Dark Praline Seashells
Belgian chocolate brand Guylian plans to showcase its recently renewed travel retail range, the exclusive Master's Selection, the brand new Dark Praline Seashells, as well as the new look and feel of its in-store visibility, at the TFWA Asia Pacific Exhibition & Conference in Singapore from May 7 to 11.
According to the company, "Features of this renewed travel retail range include the blue-green color referring to the North Sea - where the founders got their inspiration for chocolate seashells in 1958, the famous Brussels skyline in the background as well as the 'traveler's exclusive' stamp on the packaging.
"The recipe was also tweaked to perfection. This updated version contains artisanally roasted hazelnuts, and focuses on an intense taste experience. Guylian's chocolate Seashells are made with Fairtrade cocoa, 100% ingredients from natural origin and are palm oil and soy free. Moreover, the packaging is fully recyclable in line with Guylian's sustainability policy."
The Guylian Master's Selection also has a new look, and is 100% recyclable thanks to the use of cardboard. It includes unexpected and exotic recipes as well as classic flavors such as the original Guylian praliné.
Guylian is also launching a Dark Praliné Seashells collection for the first time.
"Combining Guylian's famous artisanal hazelnut praliné recipe with intense dark chocolate, you get a delicious filling that you will undoubtedly recognize but not easily forget. The filling was coated in 72% dark Belgian chocolate from 100% Fairtrade cocoa. In the fully recyclable exclusive travel retail packaging (337-gram), you will find 30 chocolates with dark praliné filling."
Guylian also has a new look and feel visible in all airports worldwide.
"The Belgian chocolate brand made a major investment to highlight the rebranding globally. A renewed range naturally includes a new in-store design for the travel retail channel and duty free shops. For this, the makers based themselves on the global branding campaign. All the right ingredients come together: a lighthouse on the picturesque Belgian coast, North sea green and warm copper colors, a touch of beauty and of course intensely irresistible chocolate. The mix of these ingredients can be found in wall bays, gondolas, light boxes, podiums and displays. Currently, the new look and feel is already visible through displays. The rest will follow in the near future."
Guylian will be located at Stand F18 in Basement 2 of the Sands Expo and Convention Centre at the TFWA Asia Pacific Exhibition & Conference in Singapore from May 7 to 11.