November 20, 2025
Generous Gin launches winter-themed travel retail activation in Europe
French gin brand Generous Gin is expanding its presence in travel retail with a winter-themed activation at two European airports
French gin brand Generous Gin is expanding its presence in travel retail with a winter-themed activation at two European airports. The initiative aims to introduce travelers to the brand’s range and highlight its French craftsmanship in a dreamlike setting.
From October 21, 2025, visitors at Nice Côte d’Azur Airport (Terminal 2) can experience the activation until January 16, 2026. At Rome Fiumicino Airport (Terminal A), the experience will run until November 25, 2025.
The activation features Generous Gin Original, known for its floral notes including jasmine and elderflower. A seasonal cocktail will be available, combining ginger beer with winter toppings such as apple, cinnamon, or cranberry. During the activation, exclusive offers are available with every purchase.
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With this dual presence in Nice and Rome, Generous Gin strengthens its position in the premium French gin segment of travel retail, emphasizing its Cognac-region production, carefully selected botanicals, and distinctive bottle design.
Generous Gin is part of La Martiniquaise-Bardinet, a family-owned wine and spirits group founded in 1934.
