From Spain to the world: Osborne Group targets travel retail and gastronomy growth

Spanish wine, spirits and gourmet food specialist Osborne is heading to this year’s TFWA World Exhibition in Cannes (Blue Village, D3) armed with exciting new innovations and a clear strategy to strengthen its position in global travel retail.

Among its highlighted products are the new-look its ‘King of the Brandies’, Carlos I, a Veterano brandy ready-to-drink (RTD) offer, a Gold 999.9 Miniature gin and an outstanding limited-edition Nordes Premium gin. An exciting new whisky launch is also in the pipeline.

On the gastronomy side, Osborne will feature its increasingly popular Cinco Jotas Iberian ham, with expert staff on-stand to introduce the brand’s ‘charcuterie’ offer which includes morcón, Salchichón and loin.

Osborne Group Global Travel Retail Manager Cathy Rolland says, “As we count down to the TFWA World Exhibition, we are putting the final touches to a presentation which we expect will take the Osborne Group’s products to a new level in travel retail.

“This comes as Osborne continues to strengthen its position in the global market with a clear strategy focused on regional expansion, premium brand visibility, and shopper experience.

“At the same time as extending our network in the wine and spirits sector, with leading premium and craft brands, we are accelerating the international growth of Cinco Jotas – particularly in Asia and the Americas – while reinforcing our footprint in the cruise and F&B channels.”

Rolland notes the increase in permanent spaces and shop-in-shops with key travel retail partners. “These spaces – many boasting the iconic Osborne Bull branding – offer exactly what today’s customers are looking for. Quality products, exclusivity, tastings and gift-with-purchase offers combine with our strong storytelling to connect with travellers and drive conversion.

“Sustainability is a core pillar of our development. We are proud to have earned an EcoVadis rating, and we remain committed to responsible sourcing and aligning with the UN Sustainable Development Goals.

“We are very excited about our new product innovations. With a passionate team and a portfolio full of potential, the journey is just beginning. We see endless opportunities in both retail and F&B to continue sharing the soul of Spanish gastronomy with travelers worldwide.

“As part of our continued commitment to innovation, we are proud to announce several exciting launches. These include Gin Gold 999.9 – macerated with the finest mandarins from Southern Spain – which will be introduced in a convenient 50ml format.”

Rolland also highlightes how Veterano – the historic Spanish spirit brand founded in 1922 – is being rejuvenated to engage new audiences with the launch of a RTD. A mix with cola, the can offers a light, refreshing serve.

The latest limited-edition Nordés bottle, according to Rolland, takes inspiration from the magic of the Atlantic Ocean, “the true home of this captivating gin.”

“Finally, Carlos I, our iconic Brandy de Jerez, undergoes a subtle yet impactful label refresh,” she adds. “The new design maintains the elegance and heritage of the brand while introducing a cleaner, more contemporary look that enhances visibility on shelf and reinforces its positioning as a premium Spanish brandy for today’s discerning consumers.”