Foreo debuted its new skincare range, Supercharged, at TFWA Cannes
Swedish beauty and tech giant Foreo has officially marked its 10th anniversary in the wellness industry. Hand-in-hand with the anniversary celebrations comes the launch of the company's new skincare range, Supercharged. Making its debut at TFWA Cannes, the range is one that is earmarked to revolutionize the self-care game.
With up to 99% natural ingredients, Supercharged is cruelty-free, and comprises the best ingredients available in the market. It not only complements the Foreo devices, but helps to maximize treatment benefits that one can reap from usage. Through Supercharged, Foreo strengthens its aim to deliver the best at-home beauty experience to all customers, regardless of spending power or skin condition.
The new range also amplifies Foreo's on-going Swedish Beauty campaign, which focuses on a minimalist routine to achieve a healthy complexion. The three steps of cleanse, lift, and hydrate all receive a boost of efficacy and effectiveness when combined with the Supercharged range of Serum Serum Serum 2.0, Ultra-Hydrating Sleeping Mask, and the HA+PGA Triple Action Intense Moisturizer. Embodying premium skincare and mindful beauty, the three stars of the range help improve hydration, elasticity, prevent moisture loss, and strengthen the skin barrier.
Serum Serum Serum 2.0 contains electrolytes, which in turn help the user achieve maximum treatment benefits from the microcurrent-powered BEAR. When used in tandem, the two ensure that the skin receives a boosted anti-aging session, powered even further with ingredients such as hyaluronic acid and squalene. The HA + PGA Triple Action Intense Moisturizer and the Ultra-Hydrating Sleeping Mask work well then paired with the UFO 3. Users can choose to elevate their routines by applying the moisturizer and using the thermo-therapy from the UFO 3 to help the cream absorb even better.
Sister-brand FAQ is also proud to showcase its FAQ 100 and FAQ 200 range - touted as the most powerful anti-aging devices on the market. Making its debut at Cannes, the FAQ 200 range - an incredible, tech-driven LED mask - boasts the best user experience and the most comprehensive functions on the market. The mask offers seven colors of LED treatment and NIR (Near Infrared Light) LED treatment to effectively target any skincare concern under the sun, whether it be wrinkles, hyperpigmentation, redness, or even discoloration. Designed with unique flexi-fit silicone, the mask perfectly adapts to the curves and contours of each face for the most comfortable at-home spa experience. The FAQ 100 range, on the other hand, uses radiofrequency to encourage the production of collagen, elastin, and new skin cells, and EMS to stimulate the muscle layers for a lifted look.
Founded in 2013, Foreo has seen success after success with a continuous launch of innovative, in-touch, and timely array of cult products. The brand can now be found in more than 80 countries and in over 12,000 stores worldwide, with three Foreo devices being sold every 60 seconds in 2021. Foreo has sold over 20 million devices since its first product launch in just nine years, and has received 225 numerous accolades since 2014.
Global Travel Retail Director Gary Leong said “Foreo's presence at TFWA Cannes is particularly special for our brand this year, seeing as it coincides with our 10 year anniversary. As a brand, we strive to continue innovating and expanding our product range with tools that work, all in the desire to provide the pinnacle of technology to our customers and making beauty accessible to all. By ensuring that both the devices and skincare are compatible, we can ensure that customers are privy to a holistic Foreo experience, allowing them access to a seamless and fuss-free routine.”
