FOREO has announced its return to TFWA Singapore after a four-year break, accompanied by sister-brand FAQ, marking its debut at the annual trade event.
Visitors to the brand booth (located at Hall - Level 1, Stand 1-R12) will be able to get up close and personal with FOREO’s new skincare products, all housed under the "Swedish Beauty in 3½ steps” umbrella campaign.
"Daring to try something new in a skincare culture that focuses heavily on the quantity of products used, the new campaign sees a minimalistic and holistic approach by focusing on quality over drawn-out eight-step routines," notes the company. Swedish Beauty also puts an emphasis on self-care and self-acceptance.
FOREO’s signature PEACH device has received a facelift in the form of the PEACH 2, a revolutionary at-home IPL hair removal device, with a patented 2-lamp design – making it the most powerful on the market.
"A complete body hair removal session takes just five minutes, and with a built-in air cooling system, smart-skin sensor, UV filtration system, and protective silicone shield, it is by far the safest IPL device to ever be launched."
Making its debut to Asia is the FAQ 200 range, "a tech-driven LED mask which boasts the best user experience and the most comprehensive functions on the market. The mask offers seven colors of LED treatment and NIR (Near Infrared Light) LED treatment to effectively target any skincare concern under the sun, whether it be wrinkles, hyperpigmentation, redness, or even discoloration. Designed with unique flexi-fit silicone, the mask perfectly adapts to the curves and contours of each face for the most comfortable at-home spa experience."
FOREO and FAQ look forward to welcoming all TFWA delegates, members of the media, and retailers to their booth, to share the inner workings behind their new and revolutionary ideas. To schedule an appointment, please contact Cherie Tsang at tsang.cherie@foreo.com.
