Loop Night Surfing Game attendees
Wanning, a beach town in Hainan, is known as one of the top ten surfing spots in the continent and has been increasing in popularity as a destination for Gen Z surfers.
To cater to this group, skincare brand FOREO partnered with Loop Surf Salon to conduct surfing classes and educate surfers on the ways they can benefit from FOREO and FAQ devices pre- and post-surfing.
Located in Rye Bay, Wanning, and over 5,000 square meters, Loop Surf Salon is Asia's biggest surf club and serves as the national training base for the sport.
The FOREO & FAQ x Loop Surf Salon Beauty Class attracted eight Gen Z Key Opinion Leaders (KOLs), surfing students and Wanning tourists. The KOLs in attendance have a combined total of 600,000+ followers on social media platform Red, widely known as a lifestyle platform for youth. Among them were fashion and travel KOLs Xulaoshi, Joanna Li, and Black, and sports KOLs Le Billyboy, Akasa, Wensley, and Lukina.
Loop Surfer Club founder Shan in FAQ Led Mask 201
After hitting the waves, surfers had the chance to participate in a hands-on experience at the seaside FOREO & FAQ Beauty Class, during which they used the LUNA LUNA 4 go for cleansing, UFO 2 for deep hydration, and FAQ 201 for post-sun skin repair.
Global Travel Retail Director Gary Leong said, “We are thrilled to be tapping into such a unique customer base in partnership with Loop Surfing Salon, aligning with our mission to target niche customer groups for more grassroots penetration. Wanning is an important part of our expansion in Hainan, and by creating tailor-made activations curated to the interests of tourists and visitors, we can ensure long-term customer retention and increase brand awareness.”
The FOREO & FAQ x Loop Surf Salon Beauty Class educated surfers on the ways they can benefit from brand devices pre- and post-surfing
Cleansing with the LUNA 4 is Step 1 of FOREO’s Swedish Beauty routine. The pulsations of the device make sure that every single pore is thoroughly cleansed out in just 30 seconds, clearing away dirt, oil, and sebum for a glowing and recharged complexion. It is also made with medical-grade silicone to ensure that a LUNA 4 cleanse is always safe for the skin.
To treat yourself after a day of sunbathing, Step 3 of Swedish Beauty involves hydrating with the UFO 2. The smart masking device uses cryo-therapy to cool the irritated skin, treat redness, and puffiness in just 90 seconds.
Finally, the handheld FAQ 201 device offers green LED light, which targets sun damage specifically, helping to rejuvenate the skin in the quickest time possible. The red LED light in the device also helps to plump and lighten any dark spots.
