Ever Rich debuts "street flavors" lounge and food court at Taoyuan Airport

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The Gourmet Corner and Dining Area at Taiwan Taoyuan International Airport

Ever Rich Duty Free has opened a "street flavors" themed waiting lounge and dining area at Taiwan Taoyuan International Airport.

According to the company, the Gourmet Corner and Dining Area showcases the authentic flavors of Taiwan's culinary scene and promises to offer a unique experience to both domestic and international travelers. The area features a curated selection of renowned culinary establishments, including VWI by CHADWANG, a brand led by world coffee champion ChadWang; Le Moût Pâtisserie Boulangerie, helmed by Asia's best female chef, Lanshu Chen; Halal Beef Noodles, known for its diverse culinary offerings; and Wang's Broth, famous for its Michelin-recommended black gold mushroom braised pork rice. Additionally, the Waiting Lounge boasts interactive audiovisual installations and thematic displays that showcase the rich tapestry of Taiwan's culinary culture.

To kick-start the summer travel season, Ever Rich organized a special event on June 30, inviting professional performance groups to entertain and engage departing passengers. The event featured circus performances and a parade.

Inside the Gate C3 Street Flavors Themed Waiting Lounge, Ever Rich has designed three distinctive zones with Treasure Island-Taiwan Cuisine. The "Night Market Themed Wall" captures the essence of Taiwan's popular street foods, while a visual narrative showcases the traditional culinary craftsmanship of master chefs conducting handcrafted feasts. Travelers can select from three common banquet scenarios in Taiwan – wedding banquets, milestone celebrations, or year-end banquets – and witness the corresponding traditional dishes projected onto their dining tables. The ambiance immerses passengers in the vibrant atmosphere of a real night market, complete with the sounds of street food vendors, and the seating features whimsical bowl-shaped designs, combining traditional and retro aesthetics to create a fun and engaging sensory experience.

Furthermore, a "Destined Delicacy Calendar" has been created, allowing travelers to embark on a culinary journey by discovering their personalized gourmet recommendations through birthday-themed fortune-telling and QR code functionality. This unique feature enables passengers to explore the "Divine and Auspicious Cuisine" culinary experiences that will enrich their memories and create an unforgettable journey.

Circus performers at the grand opening

To meet the quality and demand for airport dining services, Ever Rich has elevated its coffee offering as well. This includes "VWI by CHADWANG", led by Chad Wang, the champion of the World Brewers Cup Championship (WBrC). Wang, who won the world championship at the age of 29, brings the aesthetics and experience of premium coffee to the airport.

The nostalgic village-style eatery, "Matsu New Village," presents Taiwan's classic drinks, Chinese hamburgers, and wheel cakes, bringing traditional culinary memories to travelers. Through the simplest yet most nostalgic drinks and snacks, it reinterprets the everyday life of Taiwan's old villages, creating unforgettable moments of love and nostalgia. The Lao Zhang Halal Beef Noodle caters to diverse dietary cultures. Starting as a small stall and now run by the third generation, it is a certified Halal establishment that insists on using pure beef bone broth, capturing the authentic and original flavors of Halal beef noodles refined over a century.

Patricia Pan, Vice President of Ever Rich, stated that with years of serving Taiwan Taoyuan International Airport, Ever Rich continuously strives for excellence to meet consumers' diverse demands and expectations for high-quality dining experiences. Ever Rich aims to provide travelers with memorable culinary experiences that leave a lasting impression of Taiwan, and to soothe the homesickness of those away from home. Just as Taiwanese often say "Have you eaten yet?" to greet others, this warm and affectionate human touch is our "Taiwanese characteristic" presented through the enjoyment of food.

Future plans include introducing renowned queue-worthy establishments such as Smart Fish and Taiwan's first airport-based vegetarian dining experience, VEGE CREEK.

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Hibah Noor

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