Erik Juul-Mortensen joins The Bluedog Group as Non-Executive Director

The Bluedog Group has appointed Erik Juul-Mortensen as a Non-Executive Director. Alongside a number of high-profile roles with Danish Distillers, V&S International Brands and Maxxium, Juul-Mortensen was one of the founding members of the Tax Free World Association (TFWA) in 1984.

He played a key role in the organization’s remarkable growth, serving in various capacities, including more than two decades as President, before standing down in 2024.

With decades of global experience in leadership, governance, business and strategic development, Juul-Mortensen brings a wealth of expertise that will help guide The Bluedog Group through its next phase of growth and innovation. His deep understanding of international markets and proven track record in steering businesses through growth will be invaluable as The Bluedog Group continues to expand its reach and capabilities.

Nick King, CEO of The Bluedog Group, commented, “We are delighted to welcome Erik to our Board. His wealth of experience, visionary outlook, and commitment to excellence make him an ideal addition to the group. As we build on our strong foundations, Erik’s perspective will be invaluable in driving sustained growth, guiding future acquisitions, and ensuring we remain true to our values.”

Speaking on his appointment, Juul-Mortensen said, “I am pleased to join Bluedog as Non-Executive Director at such an exciting time in its journey. Over its 26-year history, Bluedog has consistently been at the forefront of innovation in standout retail activations and spectacular live, digital and hybrid experiences, building an impressive portfolio of expertise along the way. I look forward to working with the team to help strengthen the Group’s base and forge new paths as they continue to deliver smart solutions for clients.” 

With this appointment, The Bluedog Group strengthens its Non-Exec Board, reinforcing its commitment to delivering innovation, strategic growth, and long-term value for stakeholders across the markets in which it operates.