Elizabeth Arden's new Ceramide Capsules Tin
Reconfirming its commitment to the global travel retail channel, Elizabeth Arden has launched the Ceramide 3 x 7 Capsules Tin travel retail exclusive, which began rolling out to European airports in May 2023.
“I’m proud to say that we are emerging as a stronger company that is well positioned for long-term growth,” noted Debra Perelman, President and CEO of Revlon (Elizabeth Arden's parent company), referencing the group’s emergence from Chapter 11. “With a simplified capital structure, significantly reduced debt, and a new, highly experienced and committed Board of Directors, we look forward to unlocking the full potential of our globally recognized brands and continuing to offer our customers the iconic products they have loved for decades.”
The new, refillable Ceramide 3 x 7 Capsules Tin features three different types of Elizabeth Arden’s signature, single-dose Ceramide Capsules, which are ideal for travel. Pre-measured, portable and TSA-approved, these capsules are designed to keep the active ingredients within potent and fresh, while being preservative-free. There are seven separate doses of each Capsule type, making this tin perfect for holidays, business trips, or for trialing the Ceramide collection.
The Hyaluronic Acid Ceramide Capsules combine super-hydrating hyaluronic acid with protective, skin-strengthening ceramides, to visibly plump, firm and hydrate skin. Advanced Ceramide Capsules Youth Restoring Serum feature a triple-powered anti-aging formula that fortifies the skin’s barrier repair function; boosts moisturization levels; and reduces the appearance of fine lines and wrinkles. The Line Erasing Night Serum Retinol Ceramide Capsules complete the tin trinity. This targeted night-time treatment pairs the power of retinol with ceramides to visibly diminish lines and wrinkles, improving skin texture and tone, while preventing harshness and dehydration.
All three types of Ceramide Capsules are biodegradable, clinically and dermatologist-tested, and suitable for all skin types.
“We are known for our iconic Ceramide Skincare, with five capsules sold every second,” noted Céline Moittié, Elizabeth Arden Marketing Director EUTR. “We are confident that this reusable, travel-friendly tin, with a very accessible RRP of under €20 (US$21.41), will appeal not only to existing consumers, but offer an extremely attractive way for new customers to discover our premium Ceramide skincare collection too.”
