Eight out of 10 duty free operators adopt Travel Blue’s new sustainability initiative

King Power Thailand Senior Vice President Denny Hui (left) and Travel Blue Group Managing Director Daniel Levin

Travel accessories brand Travel Blue Group has confirmed that eight out of 10 of the largest duty free operators in the world have embraced its sustainability initiative launched earlier this year, titled Our Blue Way.

The company has confirmed that over 50% of products to be sold this year will be made from recycled or recyclable material, a number which will increase as technology develops.

“Our Blue Way was welcomed with open arms from day one by our retail partners,” says Travel Blue Group Managing Director Daniel Levin. “We have been delighted by our customers’ response and the immediate support for the initiative. Our Blue Way received a great reception at TFWA APAC, a great opportunity to engage our customers with individual products, discuss our overall mission and the global importance of Our Blue Way.”

King Power Thailand Senior Vice President, Denny Hui says, “We are long-term business partners with Travel Blue Group and fully support this forward-thinking sustainability initiative.”

Dubai Duty Free Chief Operating Officer Ramesh Cidambi added, “We have worked with Travel Blue Group for many years and are delighted to be able to provide consumers with a market-leading range of sustainable products.”

Travel Blue Group has a long history with recycling and sustainability. 25 years ago it was the first and only company to use recycled cardboard packaging whilst others used plastic. The business was also the first to use soy-based ink. It is now committed to converting as many products as fast as possible and absorbing the additional cost. Travel Blue neck pillows are now made with a 94% recycled cover, 100% recyclable foam and 100% recycled packaging.

“This is our contribution to the environment,” says Levin. “Our core values are innovation, sustainability and social responsibility. Today’s travelers focus on environmental responsibility and make informed purchasing decisions. We want to support them without increasing prices, therefore ensuring our customers’ continued business success.

“Supported by our amazing team, we will drive the business forward, offering consumers innovative products that fulfil their needs, whilst giving operators an enormous opportunity to embrace a sustainable future.”