​Duty Free Americas debuts in-store luxury fragrance and cosmetics activations for September

An activation by Duty Free Americas spotlighting Rabanne

This September, travel retailer Duty Free Americas (DFA) is highlighting three in-store activations in partnership with its luxury fragrance and cosmetics brands Clarins, Rabanne and Yves Saint Laurent (YSL).

Building on DFA’s legacy of collaborating with world renowned fragrance and cosmetics brands, these activations allow travelers to sample world-class products via its in-store beauty concierge, best-in-class Out Of Home media, exclusive pop-ups, in-store demonstrations and more.

DFA's September in-store activations include:

Rabanne FAME & PHANTOM PARFUM

Puig, the fashion and beauty group, has joined forces with DFA to reveal a striking new brand identity for Rabanne, formerly known as Paco Rabanne, to launch FAME and PHANTOM PARFUM. In an activation at DFA stores in Miami International Airport, eye-catching activations provide a look into the reimagined world of Rabanne and its fragrances.

MYSLF Refillable Eau de Parfum

Fashion powerhouse YSL is celebrating the release of its new masculine re-fillable fragrance, MYSLF, with a prominent activation in DFA’s Miami, Hartsfield-Jackson Atlanta and Tocumen, Panama International Airports. Travelers can experience and explore YSL’s first woody floral scent through DFA’s beauty concierge, podiums, digital displays, freestanding units and more, all designed to enhance in-store visibility.

Clarins Double Serum Light Texture

Family-owned skincare brand Clarins has collaborated with DFA to showcase the age-defying skin benefits, plant power and scientific innovation of the new Double Serum Light Texture. This activation features immersive displays across DFA’s stores in Miami, Hartsfield-Jackson Atlanta and Tocumen, Panama International Airports. Travelers will learn how to pair the Double Serum Light Texture with their favorite day cream for a complete skincare routine. Both women and men will have the opportunity to experience this bare skin effect serum through DFA's beauty concierge in-store.

Joseph Falic, Duty Free Americas Vice President, said, “This month, we proudly spotlight the finest cosmetics and fragrances from Clarins, Rabanne and Yves Saint Laurent (YSL). through innovative new in-store experiences.

“The luminaries of the beauty industry continue to choose Duty Free Americas as their gateway to international travelers – a fact that speaks to the dedication and expertise of our in-store beauty concierge and omni-channel shopping opportunities. We take great pride in ensuring we are always ahead of the curve when it comes to the best of beauty, offering our travelers concierge-level service and limited edition products in travel retail.”