As Dufry and Autogrill have unified to become one brand, the unified company now has a new name, identity and logo. Dufry Group will now be known as "Avolta."
Avolta represents the strengths that each company brings to the new entity, creating a company more diversified and resilient, both geographically and in business.
Understanding the travelers needs and making the focus serving these needs, Avolta reflects the company’s long-term vision. Creating the one company name is "the next step in an already effective integration, characterized by the company’s notable performance," says today's release.
Xavier Rossinyol, CEO, shared; “We see a great opportunity emerging from the changing traveler and customer expectations and their boosted appetite to travel. Our Destination 2027 strategy set our ambition to create a Travel Experience Revolution, and Avolta is the vessel that will help us navigate this journey with success. Avolta encapsulates our expanded vision and commitment to innovating the traveler-centered experience with enhanced digital engagement.
"With Avolta we are more than ever One Team, visually and operationally unified. Avolta translates our strategy into a common brand identity, reflecting our travelers’ needs and putting them at the center of our focus and initiatives. Avolta stands for smart stores and advanced entertainment, digitalization and omnichannel, hospitality and culinary, and the ultimate combination of the businesses.
"We are Avolta, and we are a unique, resilient and highly diversified company – with the aim to deliver reliable results for our shareholders and stakeholders. After many months of working on this beautiful brand together with our team, we are so happy to finally share it with the world. The travel experience revolution is in motion – Journey On!”
Truly diverse
A truly diverse group, Avolta operates in more than 1,200 locations across 75 countries. Its 5,500 points of sale cross three segments – duty-free, travel convenience & essentials, food & beverage. The company operates across a range of channels including airports, motorways, cruises, railways and more.
This diversification should serve to provide stability and resilience when markets are volatile.With thousands of long-term concession agreements, offering 1,200 brands and 150 proprietary brands, Avolta is positioning itself to be fortified against macro-economic impacts, with a unique offer combines risk protection and resilience in crises with attractive growth potential, sustainably improving profitability and cash flow.
Avolta: maximizing every moment of the journey
The long term vision of the company as part of the Destination 2027 strategy reinforces the long-term vision of the combined company, creating value for all stakeholders by transforming the traveler journey to be as rewarding as the destination.
As representative of one team under one brand and common identity, Avolta will leverage its diverse strengths and offer a permanent home to all employees, increasing collaboration.
Combining a strong sense of place with global expertise, Avolta enhances traditional travel retail and F&B with new hybrid and digital frontiers.
The Avolta brand will lead all internal and external communications, with all corporate brands of the former Dufry and Autogrill Group transitioning to the Avolta brand family. Consumer-facing brands, including consumer-facing elements of corporate brands, like Dufry, Autogrill, World Duty Free and Hudson, to name a few, will continue to operate as previously..
Dufry will hold an Extraordinary General Meeting (EGM) to ask its shareholders to approve Avolta as the new company name for the holding entity; date and invitation to follow in due course.
