Diageo TR celebrates success of alcohol-free Tanqueray Flor de Sevilla 0.0% campaign
The Tanqueray Flor de Sevilla 0.0% campaign at Madrid airport
In June, Diageo Travel Retail announced the launch of a zero-alcohol gin, Tanqueray Flor de Sevilla 0.0%, in travel retail stores worldwide. The promotional campaign featured Digital Out-of-Home (DOOH) advertising, immersive pop-up displays, and sampling opportunities strategically placed along the consumer journey.
Andrew Cowan, Managing Director, Diageo Global Travel, said, "At Diageo, we want to change the way the world interacts with alcohol for the better by celebrating moderation. Our iconic brands are best enjoyed responsibly, and this is why we have committed to reaching 1 billion alcohol consumers from across the globe with positive drinking messages by 2030.
"Through Tanqueray Flor de Sevilla 0.0%, we are excited to introduce engaging activations and sampling experiences that showcase Sevilla 0.0% as the ultimate summer drink to travelers. Our goal is to ensure everyone has a holiday to remember while building a culture of choice, empowering individuals to make responsible decisions about their beverage preferences."
The campaign's DOOH advertising ran at Stansted, Gatwick, Barcelona, Mallorca, and Madrid airports, while a captivating pop-up display can be found at Madrid airport. Furthermore, sampling activities are taking place at Gatwick.
