Diageo Global Travel partners with ARI and Dublin Airport in The Baileys Treat Stop pop-up

This festive season, Diageo Global Travel and Baileys, the Original Irish Cream Liqueur, are partnering exclusively with ARI and Dublin Airport to bringing a taste of Christmas to passengers with the launch of The Baileys Treat Stop.

The new festive pop-up experience celebrates indulgence, warmth, and togetherness. Taking center stage, this season is the limited-edition Baileys Festive Bottle, designed exclusively for travel retail and available only at the Baileys Treat Stop in Dublin Airport Duty Free.

The festive bottle features an elegant seasonal design, developed in partnership with Diageo’s Innovation R&D team and brought to life using digital print technology to make every bottle different, making it a unique keepsake or gift.

The partnership with ARI and Dublin Airport includes two special experiences in Dublin Airport Terminal 2 – The Baileys Treat Stop, located in the Duty Free, and The Baileys Treat Bar airside in Terminal 2.

With gifting a key motivator for travel retail consumers – with nearly a third of passengers stating gifting as a key reason for buying (m1nd-set 2024) – the Baileys Treat Stop at Dublin Airport Duty Free will capture the spirit of the festive season, offering special tasting experiences for passengers as well as being home to the new world-exclusive Baileys Festive bottle, while stocks last.

For those looking for some extra festive indulgence, passengers can savor an irresistible line-up of Baileys-inspired creations at the Baileys Treat Bar. They range from the classic Baileys on Ice and festive ‘Tis the Season’ Hot Chocolate topped with Baileys whipped cream and caramel drizzle, to the Baileys Iced Coffee with coffee popping pearls and the decadent Baileys Chocolate Indulgence Martini. Each drink is served with a complimentary Baileys chocolate truffle, with non-alcoholic Baileys coffees also available.

Travel Retail shoppers will also have the opportunity to enjoy a festive photo booth, personalization experiences, and a gifting stations, ensuring each purchase feels unique and special.

Andrew Cowan, Managing Director, Diageo Global Travel, said, “We are delighted to be giving consumers the ultimate gift this festive season when travelling, with the Baileys Treat Stop in Dubin Airport. We know gifting is huge for Duty-Free at this time of year and for a limited time only consumers passing through Terminal 2 can pick up a festive Baileys bottle edition, exclusive to Dublin airport.”

Sarah Blake, Global Brand Director, Baileys, added, “We’re absolutely thrilled to bring the magic of Baileys to Dublin Airport with our first-ever Baileys Treat Stop - an entire festive world of Baileys brought to life. Visitors can indulge in exclusive serves, limited edition treats and seasonal gifting, all in one place.”

Anthony Kenny, ARI’s Chief Commercial Officer, commented, “As the festive season gets underway, we are excited to work with the team in Diageo to bring a truly special experience to life in Dublin Airport Duty Free. We are especially proud to offer passengers the new world-exclusive Baileys Festive bottle, and this launch is testament to our long-standing partnership and shared commitment to delivering world-class experiences to passengers.”