DFS partners with 15 global luxury brands to bring customers the shopping experience of the year

DFS Macau ready for the Beauty Night Out flagship event to launch its biggest beauty shopping experience of the year

Leading luxury travel retailer DFS Group has launched “Explore New Dimensions,” its most forward-looking beauty event of the year. At select DFS stores in Hong Kong SAR, Macau SAR, Singapore, Bali, Guam, Saipan, Paris and Venice, DFS has brought together 15 world-renowned brands, leveraging AR and AI technology and limited-time offers to create exciting and exclusive experiences.

The two anchor brands, Guerlain and Jo Malone London, along with Burberry, Charlotte Tilbury, Clarins, Clinique, Estée Lauder, Ginza, Kiehl’s, La Mer, Lancôme, L’Occitane, Sol de Janeiro and Sulwhasoo will offer a variety of pop-ups* and at-counter* experiences.

At selected DFS stores in August, luxury French beauty brand Guerlain is offering two exclusive-to-DFS workshops: “Honey Tasting Workshop” and “Melliferous Flower Workshop,” showcasing the brand's new Abeille Royale Honey Treatment Night Cream. Guerlain will also be offering a range of facial treatments conducted by expert beauty therapists using the latest techniques and technology, using this new line.

At the Explore New Dimensions event, customers will be invited to express themselves, explore one-of-a-kind experiences, test new products and experiment with beauty’s new dimensions through textures, colors and sensations to Glam Up their look with limited-time makeup and fragrance offerings and Glow Up their beauty routines through skincare regimens

Jo Malone London is presenting a "Whimsical World," with playful pop-ups at T Galleria by DFS, Hong Kong, Canton Road; T Galleria by DFS, Macau, City of Dreams; and T Galleria by DFS, Macau, Shoppes at Four Seasons. With purchases, customers will get the chance to play the digital claw grabber to win Jo Malone London products.

Technological innovation

Digitalization is an essential feature of the DFS journey to “Explore New Dimensions” with augmented reality (AR) face filters Magic Mirror to offer customers a fun and instantaneous digital Glam Up and Glow Up transformation.

To celebrate the launch of the multi-dimensional beauty event of the year, a special “Beauty Night Out” took place at 19 locations globally on August 4, with the flagship event kicking off at T Galleria Beauty by DFS, Galaxy Macau. Livestreaming studio, a high-end fragrance section, the first expression of DFS Beauty Collective concept, a Meitu Make-Up digital mirror activation, several Spa Cabines will offer the ultimate beauty rituals.

Clean Beauty Pop-Up

The at T Galleria Beauty by DFS, Galaxy Macau and the first “green” store within DFS’ network coincide with its biggest annual beauty event this year. Customers can explore the 11 clean beauty & wellness brands including Argentum, Bioeffect, Christophe Robin, Davines, Farmacy, Leonor Greyl, Malin + Goetz, Omorovicza, Philip B, Supergoop! and Tata Harper exclusive in Galaxy Promenade and enjoy an array of offers including gift coupons, themed workshop and digital mini games that allow customers to know more about the concept of clean beauty. Located at the Jade Lobby of Galaxy Promenade, the Clean Beauty Pop Up Store will run until September 3.

With the growing demand for sustainable beauty & wellness, DFS partnered with Galaxy Promenade in promoting the clean beauty and & wellness category for the first Clean Beauty Pop-Up Store

“We are extremely excited to be back live-in person to present our biggest beauty event of the year in partnership with 15 world-renowned brand partners. Bringing our discerning customers entertainment, technology-driven exploration, and exclusive products and services that you simply can’t find elsewhere and, in the way only DFS knows best,” says Christophe Marque, President, Merchandising, DFS.

At all DFS stores during the beauty event of the year, customers will receive a complimentary compact mirror upon a designated spend amount.

To maximize rewards and increase enjoyment, customers are invited to join the DFS global loyalty program – DFS Circle, through mobile APP (iOS, Android), WeChat mini program, or the DFS website. DFS Circle members will earn additional points* when they make purchases during the months of August and September.