Delhi Duty Free Services CEO Ashish Chopra has been honored as a new Keeper of the Quaich, one of the drinks industry’s most prestigious societies, at an exclusive banquet at Blair Castle in Perthshire, Scotland.
The historic Keepers of the Quaich was founded in 1988 by the leading Scotch producers, including United Distillers, Allied Distillers, Justerini & Brooks Ltd., The Highland Distilleries Co., and Robertson & Baxter. The honor of being appointed to the society is bestowed upon those who have made an outstanding contribution to the Scotch Whisky industry. Currently, there are almost 3,000 Keepers of the Quaich worldwide, spanning over 100 countries.
Since joining Delhi Duty Free Services in 2013 as Head of Buying, Chopra has held numerous senior roles across the business before succeeding Philip Eckles as CEO in late 2020 upon his retirement. Delhi Duty Free Services closed its financial year 2022-23 at its highest yearly sales ever.
“I am hugely honored, both professionally and personally, to join such a prestigious and highly regarded society," said Chopra. "Sincere gratitude to our Chairman and Board of Directors for their continued support. I also kindly thank our partners at Pernod Ricard for nominating me, and to Keepers of the Quaich for welcoming me. I am very proud of what we have achieved at Delhi Duty Free Services as a team, and the contribution I have been able to make, in championing the Scotch Whisky industry to passengers from across the world.”
