July 18, 2023

Coty Travel Retail launches Burberry Goddess Eau De Parfum ahead of worldwide release

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GTR Magazine Editor

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Burberry Goddess Eau De Parfum

Coty Travel Retail has unveiled the avant-premiere launch of the Burberry Goddess Eau De Parfum at major international airports across the globe. This makes travel retail the first channel to introduce this fragrance to the world, one month before its worldwide debut on August 1, 2023.

Travelers will have an exclusive opportunity to discover the new scent of the Burberry Goddess Eau De Parfum across major travel retail locations around the world. According to the company, the pop-ups will bring the story of the fragrance to life for customers through an immersive, engaging omnichannel experience.

At the heart of the spaces lies the Burberry Goddess olfactive discovery, where each key olfactive note of the fragrance is presented individually before experiencing the final scent of the Burberry Goddess Eau De Parfum. In addition to the olfactive discovery, customers will be able to further immerse themselves in the story of the fragrance through a QR code that offers an engaging augmented reality experience.

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