Coty Travel Retail Europe partners with Dufry to pre-launch Burberry Goddess at London Heathrow
Burberry Goddess Eau De Parfum
Coty Travel Retail Europe has partnered with Dufry for the avant-premiere launch of the Burberry Goddess Eau De Parfum at London Heathrow. The launch marks a milestone for Burberry Beauty’s continued expansion in the Travel Retail segment in Europe and across the globe.
Between July and August 2023, traveling visitors will have an opportunity to discover the new scent of Burberry Goddess Eau De Parfum, in an immersive Burberry pop-up space situated right in the heart of Terminal 4.
The launch of the Burberry Goddess Eau De Parfum at Heathrow Airport is the culmination of a Trinity partnership between Coty, Dufry and Heathrow Airport, making travel retail the first channel to introduce this fragrance to the world, one month before its worldwide launch on August 1, 2023.
The Burberry Goddess pop-up space at Heathrow Airport will allow travelers to immerse themselves in the Burberry world and experience the brand's rich heritage. The space offers a powerful omnichannel customer experience, seamlessly integrating various touchpoints, including an immersive digital experience, for a truly personalized journey to discover the Burberry Goddess Eau De Parfum.
At the heart of the space lies the Burberry Goddess olfactive discovery, where customers can explore the unique gourmand aromatic fragrance led by a powerful trio of vanillas. On top, a vanilla infusion with woody tonalities, at the heart, a vanilla caviar with a rich sweetness, and at the base, a vanilla absolute enriched with luminous lavender. During the process to create the perfect accord, the precious vanilla was wrapped with notes of bright Lavender Diva essence from Provence and earthy notes of cocoa and ginger roots, creating an aromatic balance to each vanilla.
Marking Burberry’s first-ever refillable fragrance, the bottle boasts an elegant design. The gabardine-inspired gold label on the outer casing references Burberry’s long-standing heritage, whilst the archive-inspired bottle is modernized with a gold medallion.
"We are thrilled to partner with Dufry to debut the Burberry Goddess Eau De Parfum exclusively at Heathrow Airport," said Olivier Louis, Managing Director Travel Retail Europe, COTY. "This collaboration demonstrates our commitment to providing best-in-class activations that go beyond traditional retail, elevating the customer experience through retailtainment and digital engagement. The collaboration sets a new standard for retailtainment and customer engagement in the travel retail industry. By fearlessly pushing boundaries and embracing innovation, Coty aims to continue to inspire travelers and redefine the future of luxury retail.“
Delphine Poultney, UK Head of Beauty, Dufry added, "We are very excited to be able to showcase this travel retail exclusive pre-launch both in our European and UK stores. The pre-launch showcases a number of outstanding activations through July and August in stores, out of stores and digitally. This is particularly special for us in the UK with Burberry being such an iconic British brand and is a great product for our customers who are looking for something British to take home.”
Julie Donnelly, Head of Category, Heathrow Airport said, “We’re delighted to welcome the exclusive Burberry Goddess fragrance to Terminal 4 and we hope our passengers enjoy the immersive pop-up experience. This latest iteration of our ‘Quaternity’ – a four-way partnership between Heathrow, Coty, Dufry and JCDecaux UK – launches just ahead of what is set to be a great summer at Heathrow.”
The Burberry Goddess Eau De Parfum is available exclusively in Dufry's travel retail stores in two bottle sizes (50ml and 100ml) and they are available to purchase from July 1, 2023.
