Cherifa Ben Slamia has taken on the role of Global CEO at CircleSquare
Travel retail marketing, brand experience, and integrated consumer engagement agency CircleSquare has appointed Cherifa Ben Slamia as its new Global CEO.
According to CircleSquare, the appointment marks a “pivotal milestone” both for Ben Slamia and the agency.
Ben Slamia previously served as the Managing Director for CircleSquare’s Asia-Pacific operations, overseeing the company’s offices in Hong Kong, Singapore, Taiwan, and Mainland China.
Christian Renwick, the agency’s Founder and Chairman, who will remain closely involved, collaborating with Ben Slamia and the agency’s global leadership team to guide the overall direction of the business, chart the diversification of their offerings, and explore new growth opportunities.
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“I am honored to take the reins of CircleSquare’s global business, and I’m brimming with excitement to build upon our proven expertise in retail design, integrated customer experiences, and innovative digital solutions,” Ben Slamia said. “As the resurgence of travel retail continues, we are proud to offer a truly end-to-end service, seamlessly blending physical and digital touch-points to deliver unparalleled value for our clients. Simultaneously, we will leverage data-driven insights to strategically expand our presence in more diverse channels, ensuring we remain at the forefront of the ever-evolving retail landscape.”
Renwick added, “Cherifa knows our agency inside and out, and she brings an unrivalled energy and passion to our business. Her leadership has been instrumental in the remarkable growth of our Asia-Pacific network, and she has been a driving force behind our successful expansion into new markets. Under her guidance, our Digital Team in Hong Kong has flourished, achieving over 20% growth in less than 18 months, delivering cutting-edge omni-channel platforms for our prestigious luxury beauty clients in the global travel retail space. Cherifa’s credentials are truly outstanding, and there is no one more deserving or better equipped to lead CircleSquare into its next chapter of triumph.”
CircleSquare celebrated its 20th anniversary in 2023. As the company looks ahead, it remains committed to its roots as a premier travel retail specialist, while also eagerly anticipating a new era of dynamic growth and diversification.
