Travelers can look forward to a greater variety of perfumes, cosmetics and skincare products
Changi Airport Group (CAG) will extend the tenancy of Shilla Travel Retail for the Perfumes and Cosmetics Concession by four years from April 1, 2024 to March 31, 2028. The extension covers 22 outlets and spans over 7,700 square meters of retail space across Changi Airport’s four terminals.
Shilla was first awarded a six-year contract for the Perfumes and Cosmetics Concession in Changi Airport in 2014 through a tender, which was subsequently extended until 2024. With the COVID-19 pandemic having caused a global travel disruption, the tenancy extension will enable CAG and Shilla to seamlessly continue delivering a best-in-class beauty retail experience to customers as passenger traffic rebounds in Changi Airport.
With the latest extension, Shilla will invigorate the beauty offer in Changi Airport by introducing 20 new brands, in addition to its current assortment of 130 brands. Among them are new-to-Singapore brands like Lancaster, Rituals and Augustinus Bader, as well as homegrown brand Apripure, which offers natural and clean skincare products. Shoppers can also look forward to fragrances from prestigious French perfumery Maison Francis Kurkdjian and makeup brand Kylie Cosmetics by Kylie Jenner.
Lim Peck Hoon, CAG’s Executive Vice President, Commercial, said, “Shilla was one of our steadfast partners that weathered the storm of the pandemic with us. We look forward to continuing our collaboration with them to elevate the beauty retail landscape in Changi Airport and capture new opportunities in a post-COVID era. We are confident that the latest extension will give Shilla a longer runway to unlock their full potential in providing an exceptional travel retail experience.”
Together with partners in the beauty industry, Shilla will also continue to offer travelers pop-up experiences and product launches, as well as omnichannel shopping experiences both in-store and on Changi’s e-commerce platform iShopChangi.com.
Since 2014, Shilla has worked with CAG to introduce numerous innovative retail stores. These include having the world’s first airport beauty duplex store in Terminal 3 with a lavish Shilla Beauty Loft, and a groundbreaking walkthrough retail concept in Terminal 4 that seamlessly integrated beauty and liquor categories (which were each operated by two different operators).
