September 25, 2025
Campari Group GTR partners with Eraman in The Glen Grant 30 Year Old launch
In an exclusive duty free premiere, the landmark release is showcased through a dedicated pop-up at Kuala Lumpur International Airport
Campari Group GTR, in close partnership with Eraman, has unveiled the global travel retail debut of The Glen Grant 30 Year Old. This landmark release is showcased through a dedicated pop-up at Kuala Lumpur International Airport (KLIA), marking an exclusive duty free premiere with Eraman ahead of a wider Asia Pacific GTR rollout.
Matured for three decades in the distillery’s traditional stone dunnage warehouse, The Glen Grant 30 Year Old is a remarkable composition of ex-Bourbon and Oloroso Sherry oak casks. Each cask is hand-selected by expert whisky makers and married in small batches to achieve a singular complexity that defines The Glen Grant’s 180-year legacy. Bottled at 48% ABV, non-chill filtered, the 30 Year Old is a prestige, permanent addition to the range with limited availability in global travel retail. Its profile captivates with sweet aromas of nectarine, honey, and dried fruit, leading to a palate of demerara sugar and mellow creaminess, finishing with a smooth, richly fruity elegance.
Biancamaria Sansone, Campari Group Global Travel Retail Marketing and Channel and Customer Marketing Director, commented, “The Glen Grant 30 Year Old is an exceptional addition to our single malt portfolio, and we are proud to unveil it in such a high-profile location with Eraman. This launch reflects our continued investment in the travel retail channel as a vital platform for premium storytelling and rare product discovery. With growing demand for aged expressions and collectible quality across Asia Pacific, we see this debut as a defining moment in expanding The Glen Grant’s prestige portfolio in the region.”
Immersive Glasshouse Experience at KLIA
Strategically positioned on the main passenger route directly after immigration, the immersive pop-up spans 36 square meters in one of KLIA’s highest-footfall zones, providing prime visibility to international travelers.
The launch reinforces The Glen Grant’s accelerating momentum in Malaysia Travel Retail, where the brand has climbed to #7 year-to-date in the single malt category, according to Eraman – a testament to both its rising popularity and Eraman’s commitment to curating exceptional offerings for discerning travelers.
Inspired by the distillery’s iconic Victorian Glasshouse in Rothes, the experience invites travelers into a multi-sensory brand universe. The Glen Grant 30 Year Old takes center stage across a trio of elegant touchpoints at the front counter, backwall, and central podium. Reflecting the refinement of the liquid, the retail expression transports travelers to the Glasshouse bathed in moonlight – tranquil yet alive with the movement of light and shadow. The serene atmosphere is enhanced with copper botanicals that cascade around the bottle and water ripple effects that reflect the moonlight.
The traveler experience is elevated through engaging touchpoints, tastings, and gifting rituals. Brand ambassadors are on hand to lead guided tasting sessions of this rare and exquisite expression and to help travelers take the perfect photograph at the branded photo wall dressed in lush green foliage. To complete the experience, travelers can receive a limited-edition personalized luggage tag with the purchase of selected bottles.
The Glen Grant: Prestigious Offerings at KLIA
The launch comes at a time of renewed growth for KLIA, which surpassed pre-pandemic international traffic levels in January 2025. KLIA handled over 56 million passengers in 2024, making it the largest and busiest airport in Malaysia. With ongoing infrastructure developments under the KLIA Aeropolis initiative, the airport is strengthening its position as a premier regional aviation hub and a true luxury retail destination – making it an ideal stage for Asia Pacific significant launches like The Glen Grant 30 Year Old.
The KLIA pop-up opened in August 2025 with The Glen Grant Exploration Series No.1, offering travelers a final opportunity to experience the travel retail exclusive before its duty-free exclusivity ended. In September, the space transitioned to hero The Glen Grant 30 Year Old, underscoring the brand’s focus on premiumization and its continued innovation in global travel retail.
Mathialagan Maniam, Senior Manager Merchandising (Travel Retail) at Malaysia Airports, commented, “As the exclusive preview partner for the global travel retail launch of The Glen Grant 30 Year Old, this activation reflects our shared ambition with Campari Group to continually elevate the travel retail experience through bold, differentiated offerings. KLIA remains a powerful stage for high-impact launches, and this milestone strengthens our ambition to curate differentiated experiences that drive both brand visibility and commercial value.”
The Glen Grant 30 Year Old: A Rare and Exquisite Release
Presented in a collector’s decanter housed within a premium box embossed with the brand’s signature floral emblem, this release also completes The Glen Grant Glasshouse Collection, inspired by visionary forefather James ‘The Major’ Grant and his Victorian glasshouse. The trilogy includes the 21 Year Old, 25 Year Old and 30 Year Old.
The Glen Grant 30 Year Old made its debut in September at the KLIA Zone C pop-up, ahead of a wider rollout across Asia Pacific GTR.
