Orange Kiss marks Brockmans’ first release since 2008
The latest version from Brockmans Gin – Orange Kiss – will be highlighted at the TFWA World Exhibition in Cannes this year. The gin brand will also use the exhibition to launch a significant new innovation which will be revealed during the week.
Brockmans is represented exclusively in global travel retail (GTR) by spirits brand building specialist JP-GTR. The company has travel retail industry veteran Jean-Philippe (JP) Aucher at the helm and will make its debut appearance as an exhibitor this year (Green Village L60).
Orange Kiss marks Brockmans’ first release since 2008. It combines Valencia Oranges with Triple Sec, adding Juniper and coriander seeds to provide a balanced gin foundation. Cassia bark and Angelica root provide an earthy and perfumed complexity and an addition of almond oil contributes to the smooth finish.
Brockmans Orange Kiss is presented in a tinted red-to-orange bottle, featuring Brockman’s distinctive crosshatch on the body and its signature initial on the bottleneck. The 70cl bottle (40% ABV) has a RRP of £34 (US$43).
According to Aucher, Brockmans Orange Kiss was successfully launched in the UK and selected international domestic markets, receiving excellent feedback on design and taste and supported by a ‘Kiss My… Sunset’ campaign.
In travel retail, Brockmans has expanded its presence this year through collaborations with key travel retailers including Gebr. Heinemann. Following a stand-out promotion at Frankfurt Airport in June and July, Brockmans is currently running a tasting promotion at Berlin Brandenburg. The activation will run until the end of September. The Heinemann partnership will continue in October and November at the travel retailer’s recently reopened stores at Düsseldorf International Airport.
Brockmans is currently running a tasting promotion at Berlin Brandenburg
Brockmans Gin is also available in airports in Hamburg, Munch and Vienna, along with other selected international locations. The brand is featured in border stores, with Travel Free across Europe and London Supply in Argentina, and Brockmans gin is actively targeting expansion in other channels, including European diplomats and Spanish ferry companies.
Brockmans Orange Kiss has featured in selected duty free stores in Spain and the Baltic States since June.
“Brockmans has built an internationally growing fanbase of loyal consumers and advocates with just one expression thanks to its standout taste profile,” says Brockmans Gin International VP Pierpaolo Indelicato. “Our ambition with Brockmans’ second expression Orange Kiss is to challenge perception as to what people think of flavored gin. We have taken a common ingredient – Orange – and we have twisted it to deliver a unique and elevated taste experience the ‘Properly Improper’ Brockmans way.
“Due to interest and market demand the roll out in international markets is progressing faster than initially forecasted; we expect duty free retailers to match listing and availability by end of this year.”
