Bottega Prosecco beats Champagne to become duty free bestseller, finds IWSR

Share to LinkedIn
No items found.

Bottega's duty free sparkling wine offerings

In IWSR's 2022 rankings of the best brands of Prosecco, Champagne and Cava, Bottega Gold Prosecco Doc took the first place in the worldwide Duty Free and Travel Retail market for the Champagne and sparkling wine category.

The significant performance of Prosecco Bottega is due to the quality of the wine, the expression of continuous research and constant monitoring of the entire production process, from the vineyard to the bottle. The privileged position of the vineyards, the careful selection of the grapes and the passion of the oenologists at every stage of processing are the added values that give substance to the product.

After more than 40 years of consolidated presence, Bottega is now one of the leading players in this market. Blown-glass grappa bottles paved the way, but later sparkling wines were crucial to the brand's success. Specifically, Bottega Gold is the Prosecco with the greatest potential to emerge in this market as it stands out for its uniqueness, as well as its quality, prestige and organoleptic characteristics.

Bottega Gold is the Prosecco with the greatest potential to emerge in this market

Sandro Bottega, president of Bottega S.p.A., says, "This is an important result for the whole world of the best Prosecco as it certifies in the field the appreciation of the most famous Italian sparkling wine by consumers all over the world, who appreciate its great quality and structure, which is not inferior to Champagne. It is also a direct consequence of our company's commitment on the sustainability front, which is constantly pursued with significant investments for the protection of the environment and the genuineness of our products.

"I am extremely satisfied with this result, not only because it represents an undoubted success for the Bottega company, but also because it fully demonstrates the value of Prosecco. It proves that the premiumization process of this great sparkling wine is recognized by the market with positive effects that cascade down to the production area and the allied industries. It will therefore be crucial for all producers to pursue a correct pricing policy aiming at enhancing the value of the product."

No items found.

Hibah Noor

No items found.