Avolta partners with Lindt & Sprüngli in one-day Lindt Dubai Chocolade event at Zurich Airport

Lindt Dubai Chocolade proved popular at the Zurich Airport store

Leading premium confectionery brand Lindt & Sprüngli has partnered with Avolta to bring a new edition of Lindt Dubai Chocolade to travel retail at Zurich Airport.

During a special one-day event on November 30, held at Lindt’s flagship travel retail location, all 50 tablets sold out within minutes. The limited availability was announced via social media, including on Lindt Switzerland’s and Zurich Airport’s official Instagram accounts.

The Lindt Dubai Chocolade taps into the viral ‘Dubai chocolate’ trend sweeping social media platforms, particularly TikTok. The product range gained international attention following the much-hyped launch of a handmade and numbered edition in Germany, where long queues created a sensation online.

All 50 tablets sold out within minutes

The hallmark of this Lindt Dubai Chocolade is its texture: delicately melting Lindt milk chocolate envelops a filling featuring 24% finest pistachio paste and crispy kadayif. Kadayif, fine dough threads often referred to as angel hair, has a long history in Levantine and Arab desserts, providing a crispy element. The filling complements the core of Lindt Dubai Chocolade, adding a rich and indulgent dimension to this exquisite creation.

Peter Zehnder, Head of Global Travel Retail at Lindt & Sprüngli, commented, “Travel retail has always been a hotbed for innovation, so it is fitting that our customers got to experience – if they were lucky – the Lindt Dubai Chocolade. It was great to see the excitement around the Lindt Boutique Zurich Airport, proof that no product category can enchant the world quite like chocolate.”

The one-day event created an opportunity for customers to discover the flagship Lindt boutique

Philippe Moryl, Avolta Global Category Management Head - Confectionery, Food, Souvenirs & Toys, said, “This initiative perfectly illustrates the way Avolta aims to revolutionize travel retail, responding to travellers’ trends and demands. Thanks to our fantastic partnership and the agility of Peter Zehnder and his team, we were able to bring Lindt Dubai Chocolade to travelers when the viral product was at its peak.

“We’re thrilled that the much sought-after Lindt Dubai Chocolade brought such excitement to Zurich Airport and it created a great opportunity for our customers to discover our unique Lindt boutique that re-opened just few months ago. We will continue our active collaboration with the Lindt team, to surprise and delight our customers, and to bring exclusive brand experiences to our Club Avolta members. Journey on!”