AdVini to showcase Bordeaux excellence and innovation at TFWA World Exhibition

AdVini is set to participate in the TFWA World Exhibition & Conference in Cannes (Green Village, J68), reaffirming its commitment to heritage, innovation, and excellence in the world of fine wines.

The exhibition will provide an opportunity for AdVini to share with its partners and prospects the successes of 2025, while also unveiling an exciting program of new projects for the travel retail market in 2026.

At the heart of this year’s showcase is a celebration of three centuries of innovation at Château Patache d’Aux Médoc Cru Bourgeois Supérieur, presented through an exclusive vertical tasting Masterclass and accompanied by the launch of a limited-edition pack dedicated to the Chinese Lunar New Year of the Horse.

A highlight of the program will be the Masterclass hosted by Jean-Pierre Durand, President of AdVini’s Bordeaux wine houses, entitled “Château Patache d’Aux: Three Centuries of Innovation”. The tasting will take place on Tuesday, September 30 at 13:00 on AdVini’s stand, offering guests a rare opportunity to explore the heritage and evolution of this historic Médoc estate.

This special event will also serve as the official unveiling of AdVini’s Lunar New Year Gift Box for the Year of the Horse (2026), which several partners plan to introduce ahead of the festive gifting season in late 2025.

AdVini will also reveal the extraordinary craftsmanship and heritage of its Burgundy wine houses, Laroche and Maison Champy, which together represent a thousand years of winemaking excellence. Looking ahead to 2026, the company will introduce visitors to the centenary of L’Oratoire des Papes, one of its most successful international and travel retail wine brands. In addition, AdVini will highlight the sustainability leadership of Vignobles Jeanjean and Domaine Cazes, recognized for their pioneering work in organic, agroecological and biodynamic viticulture. Completing this diverse showcase, AdVini will expand horizons with its acclaimed South African estates Ken Forrester, L’Avenir, and Kleine Zalze, further underlining its international presence and expertise.

The announcement of these new projects comes as AdVini celebrates a year of solid growth in travel retail. The group’s innovation-driven launches have included the Laroche St Martin limited edition thermo-sensitive bottle, already available with Dubai Duty Free and soon to be implemented with Lagardère by the year-end. L’Oratoire des Papes has strengthened its presence with Heinemann and Lagardère and was launched this summer with Dubai Duty Free. Domaine Cazes sweet wines, featuring old exclusive vintages, made their debut at Dubai Duty Free in September, while Banyuls Grand Cru will launch with Lagardère Travel Retail in November, presented through end-of-year activations and paired with fine chocolate tastings in Paris and Geneva airports.

“We are very much looking forward to returning to Cannes for the TFWA World Exhibition, which is always such an important moment to connect with our partners and showcase the richness of AdVini’s portfolio,” said Ieva Olina, Key Account Manager Travel Retail & Middle East at AdVini. “This year we are especially proud to highlight Château Patache d’Aux, with its three centuries of innovation, and to present our new Lunar New Year gift box - a perfect illustration of how we combine heritage with contemporary relevance in the global travel retail market.”