AdVini launches strategic partnership with Tallink Duty Free

AdVini is proud to announce the launch of a new partnership with Tallink Duty Free, marking a significant step in strengthening its presence in Northern Europe’s premium wine market. The collaboration was officially unveiled during the Tallink Duty Free Fair in May, where AdVini presented a curated selection of its global travel retail brands to the onboard retail and hospitality teams.

The showcased wines – Laroche, L’Oratoire des Papes, and LYV – represent the heart of AdVini’s offering to Tallink. The current range includes:

• Laroche Chablis Saint Martin
• Laroche Chardonnay and Sauvignon Blanc from the South of France
• L'Oratoire des Papes Châteauneuf-du-Pape, both red and white
• LYV Rosé

All three brands are now listed across the full Tallink fleet, with Laroche Chablis and L'Oratoire des Papes Châteauneuf-du-Pape also featured in the vessels’ restaurants and bar venues.

Feedback at the Tallink Duty Free Fair was overwhelmingly positive, with crew members already familiar with several of the wines due to their popularity in domestic markets. Many were pleased to see recognised and trusted names now featured onboard through this new collaboration.

“Tallink represents a high-potential partner for our premium and global travel retail brands,” says Ieva Olina, AdVini’s Key Account Manager Travel Retail & Middle East. “Their proven wine expertise, coupled with our established success in the Northern European markets, provides a strong foundation for mutual growth.”

Following the rollout of the full wine range across Tallink’s vessels in June 2025, AdVini will continue engaging the Tallink teams through training and tasting campaigns throughout the summer. Additional visibility initiatives and consumer activations are planned for 2026, guided by this year’s results and direct feedback from Tallink staff and travelers.

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