November 4, 2025
A celebration of the heart of Cognac: Rémy Martin unveils Holiday Collection 2025
The festive editions of Rémy Martin XO and Rémy Martin VSOP were introduced in selected locations in September, ahead of the main roll-out in October
Rémy Martin is set to celebrate the holiday season with a limited-edition gift collection celebrating the exceptional wine-growing areas at the heart of its aromatic signature: Grande Champagne and Petite Champagne, the two areas from which Cognacs Fine Champagne are produced.
Each collectible giftbox is an artistic tribute to the nature of these terroirs. In travel retail, the festive editions of Rémy Martin XO and Rémy Martin VSOP were introduced in selected locations in September, ahead of the main roll-out in October.
More than a gift, the Rémy Martin limited-edition holiday collection 2025 is an invitation to journey back to the birthplace of the House’s award-winning cognacs. It offers a pictorial voyage into the rolling vineyards of Grande Champagne and Petite Champagne where the natural surroundings – from the trees and flowers to the birds and the insects – subtly influence the unique aromatic character of the region. Through these vivid artistic depictions and excellent blends, travelers are invited to rediscover the nature and notes of the Rémy Martin terroirs.
The limited-edition Rémy Martin XO coffret slides open to reveal the XO decanter decorated in gold, with vibrant illustrations of flowers, fruits and leaves interwoven with insects and birds. Rémy Martin XO is the reference of the House, the signature of Cellar Master Baptiste Loiseau who draws from hundreds of eaux-de-vie from Grande and Petite Champagne to craft a cognac of exceptional complexity.
An ornate red gift box and limited-edition label for Rémy Martin VSOP completes this holiday collection in the global travel retail channel. The box is decorated with illustrations in gold, silver and burgundy shades, featuring depictions of aromatic fruits and spices, summer apricots, autumn pears, intense liquorice and warm vanilla, all accompanied by vine leaves, hazelnut leaves and birds. Rémy Martin VSOP was the first blend of eaux-de-vie from Grande Champagne and Petite Champagne created by the House.
Enriching the client journey in travel retail
The global travel retail roll-out of the Rémy Martin limited-edition holiday collection 2025 is being supported by a series of high-profile, sensorial activations. Key locations include the West Kowloon High Speed Rail Link station and leading airport hubs such as Singapore Changi, Sydney, Dubai International, Frankfurt, and Paris Charles de Gaulle.
In Hong Kong, the consumer journey is being brought to life through a seamless omni-channel experience in partnership with Avolta and Ctrip, leveraging pre-trip awareness and loyalty program membership to drive footfall to the pop-up.
To further elevate the shopping experience, travelers are invited to take a virtual flight to the heart of the House in Cognac via immersive VR technology. Pop-up visitors are transported to the vineyards of Grande Champagne and Petite Champagne and up into the star-filled skies. The journey is punctuated by stops in the clouds to discover the secrets of Rémy Martin cognac crafting, guided by the cellar masters, winegrowers and craftspeople who have shaped the House through the generations.
Travelers are then invited to discover the Rémy Martin cognac collection through nosing via scent sticks. The discovery journey continues with the House’s signature XO Opulence Reveal touchpoint, a luxury sensory food and cognac pairing showcase.
“This holiday season, we’re excited to once again collaborate with our valued global travel retail partners to present the new limited-edition gift collection from Rémy Martin,” noted Fida Bou Chabke, CEO Global Travel Retail at Rémy Cointreau. “This festive release embodies our deep-rooted heritage and dedication to excellence, offering travelers a meaningful way to celebrate the season and creating lasting memories with loved ones.”
