Ospree Duty Free launches 'Duty Free Now Free' campaign across Indian airports
The first-of-its-kind value-back retail campaign aims to transform every duty free purchase into a gateway for exclusive travel and lifestyle privileges
In a bold move to elevate the duty free shopping experience, Ospree Duty Free has rolled out its first year-long campaign, titled ‘Duty Free Now Free’.
The campaign launched in June 2025 across all participating airports in India. With Mumbai Airport at the forefront –boasting the largest portfolio of brand partners – this initiative aims to transform every duty-free purchase into a gateway for exclusive travel and lifestyle privileges.
According to Ospree Duty Free, Duty Free Now Free “isn’t just a retail campaign; it’s a digitally powered, travel-inspired reward ecosystem that offers consumers perks equivalent to the value of their shopping”.
Each transaction at Ospree Duty Free unlocks benefits across Adani’s diverse infrastructure and service businesses, including:
- Access to Pranaam premium airport services
- Parking privileges
- Value-added travel bookings through Yatra and Ixigo
- Additional perks from hospitality and infrastructure partnerships within the Adani ecosystem like Cococafe, Adani Lounge, Common House Brewery, Skybites-Inflight Meals
Shoppers can redeem the rewards by scanning a QR code at checkout. A personalized voucher is sent directly via WhatsApp upon entering basic details like name and contact number, ensuring a hassle-free, touchless experience.
With a vision to offer more than just products, Duty Free Now Free is said to deliver on Ospree’s mission to enhance value, enrich experience, and deepen customer engagement. “This one-of-a-kind campaign adds a layer of meaningful benefits to every purchase, reinforcing Ospree Duty Free’s position as a launchpad for international exploration, luxury, and smart travel retail,” the travel retailer said.
Expanding Beyond Mumbai
Duty Free Now Free is now live not only in Mumbai but also across regional duty-free stores in Ahmedabad, Lucknow, Thiruvananthapuram, Jaipur, Mangalore and Amritsar “offering the same unbeatable access to top in-house and partner brands, closer to home”.
The total value-back offering, exceeding₹20,000 for Mumbai and more than ₹10,000 for regional airports, is based on shopping thresholds that differ by city, catering to the unique traveler profiles of each airport.
“This expansion ensures that shoppers across India whether flying from a metro hub or a regional destination can enjoy a consistent, premium, and rewarding Ospree Duty Free experience,” Ospree Duty Free added. “Because great value shouldn't be confined to one city; it should be everywhere.”
As the campaign unfolds over the next year, travelers can look forward to discovering more brands, richer rewards, and “a more immersive airport shopping journey one that truly gives back”.
