January 5 2023  |  Spirits & Tobacco

Mixologist's Garden raises a glass to consumer-sized garnish packs

By Jane Hobson

Mixologist's Garden consumer-sized garnish packs

Introduced at TFWA Cannes in October, Mixologist's Garden is highlighting the launch of its consumer-sized garnish packs.

Aimed to enhance the in-store and at-home drink experience, the range of three citrus (lime, lemon, orange) and three berry (strawberry, blueberry, raspberry) garnishes are available in resealable 20-packs.

To optimize impulse purchases, all six garnishes are available on pre-filled clip strips and pre-filled counter-top display units. The garnish range has 12-month shelf life and are ambient displayed and stores, ideal for consumers to store and use at home.

The brand says displaying garnish clip-strips alongside key liquor displays "will result in one in five customers making an additional purchase."

Brand Commercial Director, Garry Stasiulevicuis said, "We know that more than 80% of leading brands use fruit in their perfect serve advertising and that almost 90% of consumers expect their drinks to be garnished."

He continued, "Consumers want to be able to make better drinks at home without the hassle of preparing fruit and then wasting what’s not used."

The brand has also recently launched a new website.

REGION International

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