January 5 2023  |  Spirits & Tobacco

Mixologist's Garden launches new website

By Jane Hobson

The new Mixologist's Garden website features separate pages for retailers, the trade and for brands and is designed to communicate the benefits of the added-value brand across the channels

Mixologist's Garden, suppliers of 100% natural fruit drink garnishes, tells Global Travel Retail Magazine it launched a new website.

The updated website aims to communicate the business’s growing customer base across multiple channels and to display the latest pack designs.

The site also features separate pages for retailers, the trade and for brands and is designed to communicate the benefits of the added-value brand across the channels.

Garry Stasiulevicuis, Commercial Director for Travel Retail, said, "As the business has developed and expanded into new channels, we have redesigned the site to be a clear B2B platform for trade, retailers and brand clients to explore the range and to see how our brand could benefit their business."

The business launched in summer of last year and is now venturing into travel retail. Mixologist’s Garden is currently used in more than 2000 bar locations, for sampling activity and is expected to be available in multiple retail locations early this year.

REGION International

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