Armani beauty celebrates the holidays in Haikou with exclusive pop-up
Armani beauty celebrated the holiday season with an exclusive pop-up store at the newly opened West Gate at CDF Haikou Duty Free International Shopping Complex in December 2022.
At the pop-up store, visitors could take part in a series of experiences in line with the festive season. Guests participated in an interactive mobile game and selected a wish to be projected on the Armani Ferris Wheel.
A pair of wheel cabins were featured outside the pop-up store. According to the brand, the first one served as the "perfect photo moment souvenir," while at the the other one, visitors could collect a souvenir for their journey.
To enhance the experience, a 30-minute festive light was displayed at the pop-up every weekend of the month.