November 20 2022  |  Fashion, Bags & Accessories

Wrappr finds success at Hudson's Bay Beauty Gala

By Jane Hobson

In-store display at Hudson's Bay Store in Toronto, Canada

Wrappr tells Global Travel Retail Magazine (GTRM) its participation in this year's Hudson's Bay Beauty Gala was a success. The Beauty Gala is in-store event for beauty lovers to shop cosmetics and fragrances. The move came as the company continues its expansion into retail and travel retail.

During the 2022 Beauty Gala event, shoppers received a Furoshiki Gift Wrap from Wrappr as a gift with purchases of US$175.

In-store display at Hudson's Bay Store in Toronto, Canada

Shoppers at the Hudson's Bay Beauty Gala

"Available in more than 40 Hudson's Bay stores across Canada, we are so thrilled to have been able to partner with Hudson's Bay and encourage their customers to give art, not waste this holiday season," Wrappr CEO and Founder Brittany Trafford tells GTRM.

The company is also running its biggest promotion yet, 40% off of any US$40 purchase.

Wrappr has also launched a new collection in time for the holidays. The Gifts of Joy Collection is inspired by winter plants, such as holly and poinsettias, the sparkling of lights and snow. The collection is available in Organic Cotton in three sizes.

REGION Americas

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