Lagardère TR opens Wasabi franchise restaurant at London Luton Airport
The new Wasabi restaurant is set to offer London Luton passengers a menu of traditional Japanese flavors and delicacies
Lagardère Travel Retail is set to open a permanent Wasabi restaurant at London Luton Airport this month (July).
Located in the main terminal, the new restaurant will span 107 square meters, with a 30-seat capacity and a menu including traditional Japanese flavors and delicacies.
The space will feature a vibrant and welcoming dine-in area, and a streamlined grab-and-go counter designed to cater for all passengers. The new restaurant will offer Wasabi’s handmade meals to travelers looking for quick, high-quality dining options that enhance their journey.
Peter Newbould, CEO of Lagardère Travel Retail UK & Ireland, commented, “We’re delighted to be expanding our food & beverage portfolio with the introduction of Wasabi restaurant at London Luton Airport. This opening strengthens our commitment to bringing exciting, high-quality dining options to passengers, blending convenience with fresh and flavorful global cuisine.”
The London Luton opening represents a major step in the Wasabi brand’s journey
Henry Birts, Chief Executive Officer at Wasabi, added, “We’re incredibly excited to bring Wasabi to London Luton Airport through our first-ever franchise partnership with Lagardère Travel Retail. This opening represents a major step in our brand’s journey, as not only are we entering a new phase of growth through franchising, but we’re also opening in a location that perfectly suits our offering. Transport hubs like Luton Airport align seamlessly with our mission to make fresh, high-quality food accessible to people on the move. We see this as a significant step in our wider growth strategy, with plans to expand further across the UK”.
Jonathan Rayner, Chief Commercial Officer at London Luton Airport, commented, “We are so pleased to welcome Wasabi back to London Luton Airport, another fantastic addition to our growing food and beverage offering. Providing even greater choice is pivotal to the simple and friendly passenger experience we are committed to delivering, and Wasabi will offer a tantalizing menu of traditional Japanese flavors and delicacies for our passengers who seek a fresh pre-flight meal.
“Wasabi is set to be a huge hit, offering a vibrant, newly refurbished dine-in area and a dedicated grab-and-go counter for those looking for quick dining options that don’t compromise on taste and quality.”
