Monkey Shoulder and Ospree Duty Free join forces in ‘Liquid on Lips’ experience
Monkey Shoulder features in a standout campaign with Ospree Duty Free
Ospree Duty Free and Monkey Shoulder recently teamed up to create an extraordinary and highly engaging customer journey that brought fun and vibrancy to travel retail at Mumbai Airport.
This innovative activation transformed the traditional duty free experience into an unforgettable event, connecting with passengers at every touchpoint.
The excitement took off with ‘Liquid On Lips’, a seamless experience for passengers who were chauffeured in Monkey Shoulder-branded buggies. Upon arrival at the duty free departure stores, the passengers were treated to a complimentary Monkey Shoulder beverage shot, kicking off a dynamic in-store experience filled with interactive elements and brand engagement.
This partnership, according to Ospree, “successfully elevated the customer journey beyond a simple transaction, demonstrating how creativity and strategic touchpoint engagement can create truly memorable moments for travelers. A seamless communication with a voucher distribution mentioning free Monkey Shoulder Shot, tent cards are specific touchpoints and our business assistance team further educating passengers to this amazing one of a kind experience.”
The 'Liquid on Lips' campaign aimed to connect with passengers at every touchpoint
The activation featured a giant mixer truck pulsating a live DJ spinning a specially curated Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded coasters, immediately grabbing attention and setting a lively atmosphere.
With ‘Liquid On Lips’, Monkey Shoulder and Ospree Duty Free underscore the growing importance of experiential retail in global travel hubs, tapping into emerging consumer preferences for interaction, storytelling, and exclusivity. This campaign not only supports category innovation in spirits, but also redefines how a lifestyle brand can interact with its audience at a pivotal touchpoint.
An Ospree Duty Free spokesperson shared, “This collaboration with Monkey Shoulder is truly one-of-a-kind, and we’re proud to bring something so fresh and engaging. The DJ setup, the larger-than-life truck, branded golf carts (buggy) and the whole Liquid On Lips vibe creates a fun, experiential moment for travelers ensuring to cover each touch point. At Ospree Duty Free, we’re always looking to create new ways for travelers to pause, engage, and take back a unique memory, and this one checks all the boxes.”
