Kreol, Kellanova and Lagardère Travel Retail partner in Pringles activation in Abu Dhabi Duty Free
Pringles claims a colorful presence in Abu Dhabi Duty Free at Zayed International Airport
Kreol Travel Retail and Kellanova Global Travel Retail, in partnership with Lagardère Travel Retail, have launched a bold new Pringles-branded activation in Abu Dhabi Duty Free, at Zayed International Airport.
The eye-catching themed branding was created to enhance the store environment, through a highly visible and engaging experience that captures shopper attention and strengthens brand visibility.
According to the partners, the activation transforms the flagship checkout zone into a vibrant ‘Pringles runway’ scene, complete with sky imagery, clouds, and a cascade of Pringles raining from above. Airplanes piloted by the Mr. P character soar through the display, capturing shopper attention and showcasing the brand’s playful, travel-ready personality.
This high-visibility installation supports a wider strategy to drive on-the-go snacking purchases in travel retail through engaging, branded storytelling at the point of sale.
Kreol Arakulath, Executive Director of Kreol Group, said, “Tactical in-store branding is no longer just about visibility; it’s about anchoring the brand in the traveler’s memory. By creating high-footfall moments that entertain as well as inform, we help brands like Pringles convert attention into lasting brand equity and sales uplift. It’s about turning those few seconds or minutes of ‘the wait’ into a more pleasant branded experience.”
The eye-catching Pringles-themed branding was created to enhance store environment
The Abu Dhabi Duty Free campaign is expected to drive category growth for travel-exclusive products and unique flavors and further demonstrate the power of location-led brand activation.
Jeanne Reijnders, Lead of Travel Retail at Kellanova, commented, “This activation perfectly captures the playful essence of Pringles while aligning with our strategic goals in travel retail. By creating a visually engaging and entertaining in-store experience, we enhance brand visibility, elevate the shopper journey, and ultimately drive on-the-go snacking purchases. It’s a dynamic way to connect with travelers and bring added excitement to the point of sale”.
Renee Mallia, Lagardère Travel Retail UAE, VP Marketing, added, “We’re proud to partner with Kreol Travel Retail and Kellanova GTR to bring this exciting concept to life at Abu Dhabi Duty Free. It reflects our commitment to delivering, engaging retail moments that elevate the shopper journey and drive category growth. The playful Pringles runway captures attention and also supports key objectives around brand awareness and sales conversion”.
The activation runs throughout the summer months at Zayed International Airport, and is accompanied by promotion of Pringles’ travel retail-exclusive packs and flavors.
